How to Research Social Trends with Claude
Research social media trends with Claude and ToolRouter. Keyword and hashtag trend analysis.
Tool
Claude turns social trend research into a guided terminal investigation. Search for content around emerging topics and Claude identifies the signals -- rising search volume, creator adoption, audience engagement patterns. Ask follow-up questions like "is this a genuine trend or just noise?" or "how can we position our brand within this conversation?" for actionable trend intelligence.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Media Search tool:
- Ask Claude: "Search for trending keywords around AI tools on TikTok and YouTube"
- Claude finds content and conversations around the topic with engagement data
- Ask: "Is this a growing trend or has it peaked? What is the trajectory?"
- Claude analyzes the data and gives a trend stage assessment
Example Prompt
Try this with Claude using the Social Media Search tool
Research social media trends around "sustainable fashion" on TikTok and YouTube. Is this trending up and should we create content about it?
Tips
- Ask Claude to identify sub-trends within a broad topic for niche content opportunities
- Request a trend timing recommendation -- when to publish for maximum impact
- Claude can suggest content angles that add value to the trending conversation