How to Monitor Brand Mentions with Claude
Monitor brand mentions on TikTok and YouTube with Claude and ToolRouter. Track what people say.
Tool
Claude turns brand monitoring into an investigative terminal conversation. Search for your brand across platforms and Claude categorizes mentions by sentiment, reach, and urgency. Ask follow-up questions like "are any negative mentions gaining traction?" or "which positive mentions should we amplify?" for an interactive brand health assessment.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Media Search tool:
- Ask Claude: "Search for mentions of our brand name on TikTok and YouTube using the social-media-search tool"
- Claude finds videos, posts, and content mentioning your brand
- Ask: "Summarize the sentiment and reach of these mentions"
- Claude categorizes mentions by sentiment and highlights the most impactful ones
Example Prompt
Try this with Claude using the Social Media Search tool
Search for "OurBrand" mentions across TikTok and YouTube. Summarize the sentiment and flag any negative mentions that need a response.
Tips
- Ask Claude to separate organic mentions from paid partnerships
- Run weekly brand monitoring to catch conversations early
- Claude can draft response strategies for negative mentions