How to Monitor Competitor Activity with Claude
Monitor competitor social activity with Claude and ToolRouter. Track campaigns and mentions.
Tool
Claude turns competitor monitoring into a regular terminal intelligence briefing. Search for competitor content and Claude summarizes their recent activity, identifies strategic shifts, and flags notable campaigns. Ask follow-up questions like "are they increasing their TikTok presence?" or "what new messaging are they testing?" for an interactive competitive activity review.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Media Search tool:
- Ask Claude: "Search for mentions of CompetitorBrand on TikTok and YouTube"
- Claude finds content and conversations about the competitor
- Ask: "Are they running any new campaigns? Who is promoting their products?"
- Claude identifies campaigns, partnerships, and audience reception patterns
Example Prompt
Try this with Claude using the Social Media Search tool
Monitor what CompetitorBrand is doing on social media. Search for them on TikTok and YouTube and tell me about any active campaigns or creator partnerships.
Tips
- Ask Claude to identify competitor creator partnerships you could target
- Run weekly competitor monitoring to catch new campaign launches early
- Claude can assess how competitor campaigns are being received by the audience