How to Track Hashtag Conversations with Claude
Track hashtag conversations with Claude and ToolRouter. Monitor social media discussions.
Tool
Claude makes hashtag conversation tracking an exploratory terminal session. Search for content under specific hashtags and Claude maps the conversation -- key themes, dominant voices, audience sentiment. Ask follow-up questions like "who are the most influential voices using this hashtag?" or "is this hashtag community a good fit for our brand?" for targeted hashtag intelligence.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Media Search tool:
- Ask Claude: "Search for the hashtag #OurCampaign on TikTok and show me the conversation"
- Claude finds content using the hashtag with engagement metrics
- Ask: "What themes are emerging in this hashtag conversation?"
- Claude identifies the main topics, creators, and sentiment patterns
Example Prompt
Try this with Claude using the Social Media Search tool
Track the conversation around #OurBrandChallenge on TikTok. Who is participating, what are they saying, and how much engagement is it getting?
Tips
- Ask Claude to identify the top contributors to the hashtag conversation
- Request a campaign performance summary based on hashtag adoption
- Claude can compare your branded hashtag performance against competitor campaigns