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AI Tools for Advertising Account Managers
AI tools that help advertising account managers research client industries, audit competitor campaigns, build presentations, and deliver data-driven client recommendations.
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Client industry and competitive research
When onboarding a new client or preparing for a quarterly business review, generate comprehensive competitive intelligence reports. Understand their competitive landscape, messaging gaps, and market positioning — so you walk into client meetings as an expert.
My client is a B2B HR software company (Lattice). Build a competitive intelligence report against 15Five, Culture Amp, and Leapsome.
Competitive landscape complete. Lattice leads on performance management features. 15Five stronger on OKR integration. Culture Amp dominant in employee engagement surveys (most cited). Leapsome: growing fast in EU, weaker US presence. Key gap: none are winning on manager development content — opportunity for Lattice.
Competitor ad campaign auditing
Research what ads competitors are running across Facebook, Google, LinkedIn, and Reddit. Understand their spend strategy, creative formats, and messaging — and translate this intelligence into better campaign recommendations for your client.
Pull all active ads from our client's 4 main competitors on Facebook and LinkedIn. I need this for a QBR deck showing competitive share of voice.
Audited 4 competitors: 143 total active ads. Competitor A dominates LinkedIn (67 ads, 47% video format). Competitor B heavy on Facebook retargeting (predominantly carousel). Competitors C&D minimal activity — possible budget cuts. Your client runs 12 ads — significantly outspent on LinkedIn.
ToolRouter search_ads
CompetitorActive adsFormat mix
Competitor A6747% video · 30% carousel
Competitor B4255% carousel · 20% static
Competitor C2270% static · 15% video
Your Client1260% static
143 total active ads · client significantly outspent on LinkedIn
Client industry deep research
Rapidly get up to speed on any client's industry — consumer behaviors, regulatory environment, market trends, and key opinion leaders. Walk into strategy meetings and pitches as a credible category expert.
I'm meeting a new fintech client tomorrow. Research: current state of BNPL market, top consumer concerns, regulatory trends, major players, and recent category news.
Category brief compiled. BNPL market: $309B globally, growing 26% CAGR. Consumer concerns: debt accumulation (raised in 68% of coverage), data privacy. Regulation: CFPB treating BNPL as credit products (2024). Key players: Affirm (+4% share), Klarna, Afterpay. Hot topics: Gen Z credit risk, merchant fee pressure.
ToolRouter research
Market Size
$309B globally · 26% CAGR · Gen Z driving adoption
Consumer Concerns
Debt accumulation raised in 68% of coverage · data privacy rising
Regulation
CFPB treating BNPL as credit products (2024) — major compliance shift
Key Players
Affirm +4% share · Klarna · Afterpay · Apple Pay Later entering
Hot Topic
Merchant fee pressure · Gen Z credit risk models under scrutiny
Trend-based campaign ideation
Surface trending topics, content formats, and cultural moments across social platforms to fuel campaign ideation. Bring trend-informed creative briefs to clients instead of generic concepts.
My client is a travel insurance brand targeting millennials. What's trending on TikTok and Instagram in the travel space that we could tap into for their summer campaign?
"Slow travel" content up 310% on TikTok, "digital nomad visa" searches peaking. Trending format: travel recap videos with lo-fi music. Top hashtags: #solofemaletravel (1.8B), #budgettravel. Recommended campaign angle: "Your adventure, covered" — real traveler stories with unexpected moments. Creator collab opportunity: solo female travel niche.
ToolRouter get_trending
Surging
"Slow travel" content up 310% on TikTok · 45-day stays, local immersion
Peak
#SoloFemaleTravel — 1.8B views · top creator collab opportunity
Rising
"Digital nomad visa" searches at 3-year high · content format: lo-fi recap
Campaign Angle
"Your adventure, covered" — real traveler unexpected moments
Client media coverage tracking
Monitor earned media for client brands — press coverage, brand mentions, sentiment, and key story themes. Deliver regular media reports that demonstrate the PR impact of integrated campaigns.
Pull all press coverage mentioning our client brand "Warby Parker" in the past 30 days. Break down by publication type, sentiment, and topic.
Found 54 articles. Sentiment: 71% positive, 18% neutral, 11% negative. Consumer press (28 articles): mostly product reviews and new collection coverage. Business press (19): Q3 financial results, retail expansion. Trade (7): sustainability certification. Negative: 1 viral Twitter thread about wait times — no press pickup yet.
ToolRouter search_news
Total Articles
54 articles · 71% positive · 18% neutral · 11% negative
Consumer Press (28)
Product reviews and new collection coverage — mostly favorable
Business Press (19)
Q3 financial results · retail expansion to 6 new markets
Negative Signal
Viral Twitter thread on wait times — 4K shares · no press pickup yet
Prospect research for new business
Research potential new clients before outreach or pitches. Understand their current marketing approach, competitive gaps, recent news, and what kind of agency relationship they might be looking for.
We're pitching a new DTC pet food brand next week. Research their current marketing approach, brand positioning gaps, and what their competitors are doing better.
Prospect research: The Honest Kitchen. Current marketing: heavy on Facebook ($40K+ monthly estimated spend), weak on TikTok. Brand gap: competitors Nom Nom and Ollie winning on veterinarian endorsement content — The Honest Kitchen has none. Google AI describes them as "premium" but doesn't mention health benefits cited in ads. Opportunity: content-led vet credentialing strategy.
Ready-to-use prompts
New client onboarding research
My agency just won a B2B cybersecurity client (Huntress Labs). Research: their competitive landscape, what their competitors are saying in ads, their target buyer (IT managers at SMBs), and current market trends in SMB cybersecurity. I need a briefing doc for kickoff.
Competitor ad audit for QBR
For our QBR with a mattress brand client, pull all active ads from Purple, Casper, and Saatva on Facebook and Google. What formats, offers, and messages are they running? Identify our client's share of voice gaps.
Category trend briefing
What trends are emerging in the sustainable home goods market for 2025? I'm preparing a brand strategy recommendation for a client entering this space. Focus on consumer behavior shifts, competitor moves, and channel trends.
Monthly media report
Pull all media coverage of our client brand "Vuori" from the past 30 days. Categorize by outlet type, sentiment, and topic. Flag any negative coverage or viral social content we need to address.
Social trend ideation
Generate a trend briefing for our client meeting with a premium spirits brand. What's trending on TikTok and Instagram in the cocktail and lifestyle space? Identify 5 campaign angles they could own.
New business pitch research
Research the DTC dog food market for a new business pitch. Map the competitive landscape, identify the top 3 brands by estimated ad spend, and find the white space in current messaging that a challenger brand could own.
AI brand visibility check
Check what ChatGPT and Perplexity say when asked about "best email marketing software." Is our client Klaviyo mentioned? How are they described, and which competitors rank higher in AI responses?
Client keyword opportunity
Research keyword opportunities for our e-commerce client in the organic baby food space. Find keywords with purchase intent, 500+ monthly searches, and moderate competition that their content strategy should target.
Tools to power your best work
Competitor ResearchDeep intel from a single URL
Deep ResearchAI research reports with citations
Search creators, tags & posts
Ad Library SearchSpy on ads across every platform
Brand Mentions AIMonitor how AI chatbots talk about your brand
Keyword ResearchFind & prioritize SEO keywords
NewsSearch and track news worldwide
165+ tools.
One conversation.
Everything advertising account managers need from AI, connected to the assistant you already use. No extra apps, no switching tabs.
New client strategy brief
Build a comprehensive strategy brief before the kickoff meeting — competitive landscape, category trends, competitor ads, and media monitoring setup.
Quarterly business review preparation
Prepare a comprehensive QBR presentation with media coverage, competitive benchmarks, and trending opportunities.
Frequently Asked Questions
How quickly can I get up to speed on a new client's industry?
Deep Research compiles comprehensive category briefs from multiple sources in minutes. You can go from zero knowledge to a credible category understanding — including market size, key players, consumer trends, and recent news — before a first client meeting.
Can I monitor multiple clients' media coverage simultaneously?
Yes. Run News searches for each client brand and their key competitors, setting up a regular monitoring cadence. You can pull weekly coverage reports for each client to feed into status updates and QBR presentations.
Is ad library data available for B2B platforms like LinkedIn?
Yes. Ad Library Search covers LinkedIn in addition to Facebook, Google, and Reddit. LinkedIn is particularly useful for B2B clients where professional targeting data makes competitor ad intelligence more actionable.
Can I use these tools to support new business pitches?
Absolutely. Competitor Research and Deep Research provide the category intelligence needed to present as an expert. Ad Library Search shows what competitors are running, and Brand Mentions AI reveals narrative gaps — all powerful proof points in a pitch presentation.
How accurate is competitive spend data?
Ad Library data shows active ads, formats, and run duration from public transparency libraries. Actual spend figures are estimates — Facebook provides reach ranges, not exact spend. For more precise spend benchmarks, combine ad library data with industry reports from research sources.
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Works in Chat, Cowork and Code