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How to Find User-Generated Content with Claude

Discover user-generated content with Claude and ToolRouter. Find authentic brand UGC at scale.

Tool
Social Media Search icon
Social Media Search

Claude turns UGC discovery into a curated terminal search. Search for content mentioning your products and Claude evaluates each piece for quality, authenticity, and repost potential. Ask follow-up questions like "which of these would work for a testimonial?" or "has this creator posted about us before?" for an interactive UGC curation session.

Connect ToolRouter to Claude

1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Let Claude set you up Open Claude
No API key needed.All platforms →

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask Claude: "Search TikTok and YouTube for user content about our product"
  2. Claude finds organic content featuring your brand or products
  3. Ask: "Which pieces of UGC have the best production quality and engagement?"
  4. Claude ranks the UGC by quality and recommends the best candidates for repurposing

Example Prompt

Try this with Claude using the Social Media Search tool
Find user-generated content about "OurProduct" on TikTok and YouTube. Which pieces are high quality enough to repurpose in our marketing?

Tips

  • Ask Claude to draft permission request messages for UGC creators you want to feature
  • Request a UGC content library organized by content type and quality tier
  • Claude can identify recurring themes in UGC that reveal how customers actually use your product

More Claude Guides

How to Monitor Brand Mentions with ClaudeHow to Track Hashtag Conversations with ClaudeHow to Research Social Trends with ClaudeHow to Monitor Competitor Activity with ClaudeHow to Find Customer Feedback with Claude

Related Workflows

Brand Monitoring DashboardMonitor your brand presence across news, social media, and trending content while maintaining brand identity consistency.Influencer DiscoveryDiscover and vet potential influencer partners by profiling their audience, searching niche creators, evaluating engagement quality, and finding contacts.Review MonitoringMonitor customer feedback across app stores, social comments, community discussions, and brand perception to stay ahead of reputation issues.Crisis MonitoringMonitor for brand reputation crises by scanning news, social media, and comment sentiment to detect and assess threats early.PR & Media MonitoringTrack press coverage, monitor social amplification, and audit brand consistency across media mentions.Hashtag Strategy BuilderBuild a data-driven hashtag strategy by researching niche tags, finding trending hashtags, and organizing them into themed clusters.Customer Research PipelineBuild customer personas from real social data by mining social media conversations, analyzing comments, generating personas, and validating with market research.

Roles that use Social Media Search

Advertising Account ManagerAffiliate Marketing ManagerAnimatorArt DirectorBartenderBrand Manager