How to Find User-Generated Content with Claude

Discover user-generated content with Claude and ToolRouter. Find authentic brand UGC at scale.

Tool
Social Media Search icon
Social Media Search

Claude turns UGC discovery into a curated terminal search. Search for content mentioning your products and Claude evaluates each piece for quality, authenticity, and repost potential. Ask follow-up questions like "which of these would work for a testimonial?" or "has this creator posted about us before?" for an interactive UGC curation session.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask Claude: "Search TikTok and YouTube for user content about our product"
  2. Claude finds organic content featuring your brand or products
  3. Ask: "Which pieces of UGC have the best production quality and engagement?"
  4. Claude ranks the UGC by quality and recommends the best candidates for repurposing

Example Prompt

Try this with Claude using the Social Media Search tool
Find user-generated content about "OurProduct" on TikTok and YouTube. Which pieces are high quality enough to repurpose in our marketing?

Tips

  • Ask Claude to draft permission request messages for UGC creators you want to feature
  • Request a UGC content library organized by content type and quality tier
  • Claude can identify recurring themes in UGC that reveal how customers actually use your product