How to Find User-Generated Content with Claude
Discover user-generated content with Claude and ToolRouter. Find authentic brand UGC at scale.
ToolSocial Media SearchClaude turns UGC discovery into a curated terminal search. Search for content mentioning your products and Claude evaluates each piece for quality, authenticity, and repost potential. Ask follow-up questions like "which of these would work for a testimonial?" or "has this creator posted about us before?" for an interactive UGC curation session.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Media Search tool:
- Ask Claude: "Search TikTok and YouTube for user content about our product"
- Claude finds organic content featuring your brand or products
- Ask: "Which pieces of UGC have the best production quality and engagement?"
- Claude ranks the UGC by quality and recommends the best candidates for repurposing
Example Prompt
Try this with Claude using the Social Media Search tool
Find user-generated content about "OurProduct" on TikTok and YouTube. Which pieces are high quality enough to repurpose in our marketing?
Tips
- Ask Claude to draft permission request messages for UGC creators you want to feature
- Request a UGC content library organized by content type and quality tier
- Claude can identify recurring themes in UGC that reveal how customers actually use your product