Research Social Trends

Social media trends shape culture, drive conversations, and create massive content opportunities for brands that act fast. But identifying a trend early -- before it peaks and fades -- requires constant monitoring of what is gaining momentum across platforms.

The Social Media Search tool lets you search for keywords and hashtags on TikTok and YouTube to gauge what topics are generating the most content and engagement right now. By running searches on emerging terms and comparing their volume and engagement over time, you can distinguish early-stage trends from established topics.

This workflow serves trend forecasters, content strategists timing their campaigns, and social media teams who need to stay culturally relevant. The search data gives you the evidence to commit to a trend early or wait for more confirmation before investing content resources.