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How to Monitor Brand Mentions with OpenClaw

Track brand mentions with OpenClaw and ToolRouter. Social media reputation monitoring.

Tool
Social Media Search icon
Social Media Search

OpenClaw automates brand mention monitoring as a structured batch operation, searching across all platforms simultaneously and producing organized mention archives with sentiment scores, reach estimates, and urgency flags. Schedule regular runs to maintain continuous brand awareness without manual monitoring.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools
No API key needed — account created automatically.All platforms →

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask: "Search for our brand name across TikTok and YouTube"
  2. OpenClaw returns content mentioning your brand
  3. Request: "Flag any negative mentions that need immediate attention"
  4. Respond to mentions and track the conversation over time

Example Prompt

Try this with OpenClaw using the Social Media Search tool
Search for "OurBrand" on TikTok and YouTube. Are there any negative mentions we need to address?

Tips

  • Run monitoring searches at least weekly to stay ahead of conversations
  • Ask for reach estimates to prioritize which mentions to respond to first
  • Combine with comment analysis for a complete picture of brand sentiment

More OpenClaw Guides

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