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Tools / Social Media Search / Use Cases / Monitor Brand Mentions

Monitor Brand Mentions

Search for your brand name across TikTok and YouTube to find organic mentions and user-generated content.

Tool
Social Media Search icon
Social Media Search

Your brand is being talked about on social media whether you are monitoring it or not. Customers share unboxing videos on TikTok, reviewers post opinions on YouTube, and users mention your brand in comments and captions. Missing these conversations means missing feedback, opportunities, and potential crises.

ToolRouter's Social Media Search tool lets you search for your brand name, product names, and related keywords across TikTok and YouTube. You find the actual content where your brand appears -- not just mentions, but the full context of how people are talking about you, the sentiment behind it, and the reach of each mention.

This is a critical workflow for brand managers, PR teams, and community managers who need real-time awareness of how their brand is perceived. The data feeds crisis detection, UGC campaigns, community engagement, and competitive intelligence.

Agent Guides

Claude

  1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask Claude: "Search for mentions of our brand name on TikTok and YouTube using the social-media-search tool"
  3. Claude finds videos, posts, and content mentioning your brand
Read full guide →

ChatGPT

  1. Add ToolRouter to ChatGPT via MCP configuration
  2. Ask: "Search for our brand name on TikTok and YouTube"
  3. ChatGPT returns mentions with context and reach estimates
Read full guide →

Copilot

  1. Add ToolRouter to Copilot MCP config
  2. Ask: "Search for our brand name on TikTok and YouTube"
  3. Review the mention data inline
Read full guide →

OpenClaw

  1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask: "Search for our brand name across TikTok and YouTube"
  3. OpenClaw returns content mentioning your brand
Read full guide →

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Related Workflows

Brand Monitoring DashboardMonitor your brand presence across news, social media, and trending content while maintaining brand identity consistency.Influencer DiscoveryDiscover and vet potential influencer partners by profiling their audience, searching niche creators, evaluating engagement quality, and finding contacts.Review MonitoringMonitor customer feedback across app stores, social comments, community discussions, and brand perception to stay ahead of reputation issues.Crisis MonitoringMonitor for brand reputation crises by scanning news, social media, and comment sentiment to detect and assess threats early.PR & Media MonitoringTrack press coverage, monitor social amplification, and audit brand consistency across media mentions.Hashtag Strategy BuilderBuild a data-driven hashtag strategy by researching niche tags, finding trending hashtags, and organizing them into themed clusters.Customer Research PipelineBuild customer personas from real social data by mining social media conversations, analyzing comments, generating personas, and validating with market research.