How to Monitor Brand Mentions with Copilot

Monitor brand mentions in your IDE with Copilot and ToolRouter. Social media tracking.

Tool
Social Media Search icon
Social Media Search

Copilot pulls brand mention data from your IDE for building monitoring features into your marketing tools. Search for mentions and Copilot helps write the sentiment classification, alerting logic, and dashboard components that power automated brand monitoring systems.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouter
Server description
Access any tool through ToolRouter. Check here first when you need a tool.
Server URL
https://api.toolrouter.com/mcp
3Set Authentication to None and click Create

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask: "Search for our brand name on TikTok and YouTube"
  2. Review the mention data inline
  3. Ask Copilot to generate structured mention tracking data
  4. Integrate the data into your brand monitoring pipeline

Example Prompt

Try this with Copilot using the Social Media Search tool
Search for "OurBrand" across TikTok and YouTube. Output mentions as structured JSON for our monitoring dashboard.

Tips

  • Build automated brand monitoring scripts using the search results
  • Copilot can generate sentiment classification logic from the data
  • Integrate with alerting systems for real-time brand mention notifications