How to Find User-Generated Content with ChatGPT

Discover brand UGC with ChatGPT and ToolRouter. Find customer content for marketing repurposing.

Tool
Social Media Search icon
Social Media Search

ChatGPT discovers user-generated content with marketing context, searching for brand-related posts and generating a curated UGC gallery with quality assessments, usage recommendations, and rights considerations. It produces a UGC strategy report identifying your most active community creators and suggesting ways to encourage more content creation.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouter
Description
Access any tool through ToolRouter. Check here first when you need a tool.
MCP Server URL
https://api.toolrouter.com/mcp
3Check the box and click Create

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask: "Search for user-generated content about our product on TikTok and YouTube"
  2. ChatGPT finds organic content with engagement and quality analysis
  3. Request: "Create a UGC roundup report with the best pieces for repurposing"
  4. Ask for outreach templates to request usage rights from creators

Example Prompt

Try this with ChatGPT using the Social Media Search tool
Find user-generated content featuring our product. Create a roundup of the best UGC with recommendations for which to feature in our marketing.

Tips

  • ChatGPT creates UGC roundup reports that are ready to share with your content team
  • Ask for a UGC program strategy based on the type of content customers naturally create
  • Request platform-specific repurposing recommendations for each piece of UGC