Tools / Social Media Search / Use Cases / Find User-Generated Content

Find User-Generated Content

Search for organic user-generated content about your brand or products to repurpose in marketing.

Quick answer: Use the Social Media Search tool through ToolRouter to find user-generated content directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

Social Media Search

User-generated content is marketing gold. It is more authentic than branded content, more trusted by consumers, and free to create. The challenge is finding it -- your customers are creating UGC across TikTok and YouTube every day, but without systematic discovery, most of it goes unnoticed and unused.

The Social Media Search tool lets you search for content mentioning your brand, products, or related keywords. You find real customers sharing genuine experiences -- unboxing videos, product reviews, tutorials, and lifestyle content featuring your products. This content can be repurposed (with permission) for ads, social proof, and website content.

This workflow is essential for UGC marketing managers, social media teams building content libraries, and e-commerce brands looking to leverage authentic customer voices. The most effective UGC programs start with finding the content that already exists.

How to find user-generated content with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude turns UGC discovery into a curated terminal search. Search for content mentioning your products and Claude evaluates each piece for quality, authenticity, and repost potential. Ask follow-up questions like "which of these would work for a testimonial?" or "has this creator posted about us before?" for an interactive UGC curation session.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to find user-generated content with Claude

Once connected (see setup above), use the Social Media Search tool:

Ask Claude: "Search TikTok and YouTube for user content about our product"
Claude finds organic content featuring your brand or products
Ask: "Which pieces of UGC have the best production quality and engagement?"
Claude ranks the UGC by quality and recommends the best candidates for repurposing

Example prompt for Claude

Try this with Claude using the Social Media Search tool

Find user-generated content about "OurProduct" on TikTok and YouTube. Which pieces are high quality enough to repurpose in our marketing?

Tips for Claude

Ask Claude to draft permission request messages for UGC creators you want to feature
Request a UGC content library organized by content type and quality tier
Claude can identify recurring themes in UGC that reveal how customers actually use your product

ChatGPT discovers user-generated content with marketing context, searching for brand-related posts and generating a curated UGC gallery with quality assessments, usage recommendations, and rights considerations. It produces a UGC strategy report identifying your most active community creators and suggesting ways to encourage more content creation.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to find user-generated content with ChatGPT

Once connected (see setup above), use the Social Media Search tool:

Ask: "Search for user-generated content about our product on TikTok and YouTube"
ChatGPT finds organic content with engagement and quality analysis
Request: "Create a UGC roundup report with the best pieces for repurposing"
Ask for outreach templates to request usage rights from creators

Example prompt for ChatGPT

Try this with ChatGPT using the Social Media Search tool

Find user-generated content featuring our product. Create a roundup of the best UGC with recommendations for which to feature in our marketing.

Tips for ChatGPT

ChatGPT creates UGC roundup reports that are ready to share with your content team
Ask for a UGC program strategy based on the type of content customers naturally create
Request platform-specific repurposing recommendations for each piece of UGC

Copilot pulls UGC data from your IDE for building content curation into your community platform. Search for user content and Copilot helps write the quality scoring, rights tracking, and content moderation systems that automate UGC discovery and management at scale.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to find user-generated content with Copilot

Once connected (see setup above), use the Social Media Search tool:

Ask: "Search for content about our product on TikTok and YouTube"
Review the UGC results with engagement data
Ask Copilot to build a structured UGC database from the results
Integrate the database with your content management system

Example prompt for Copilot

Try this with Copilot using the Social Media Search tool

Search for UGC about "OurProduct" on TikTok. Output as structured data for our content library.

Tips for Copilot

Build automated UGC discovery pipelines using the search capabilities
Copilot can generate content curation workflows from the data
Integrate with your DAM system for automated UGC library building

OpenClaw automates UGC discovery by batch-searching for brand-related content across platforms with multiple keywords. Output includes structured content inventories with quality scores, creator profiles, and engagement metrics. Feed into your content library for automated curation and rights management workflows.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to find user-generated content with OpenClaw

Once connected (see setup above), use the Social Media Search tool:

Ask: "Search for user content mentioning our product on TikTok and YouTube"
OpenClaw returns organic content featuring your brand
Request: "Highlight the best UGC candidates for our marketing"
Reach out to creators for permission and repurpose the content

Example prompt for OpenClaw

Try this with OpenClaw using the Social Media Search tool

Find user-generated content about our product. Which pieces are worth repurposing for our social media?

Tips for OpenClaw

Run UGC discovery searches monthly to keep your content library fresh
Ask for quality scoring to quickly identify the best content
Combine with comment analysis to understand the sentiment around your product

Frequently Asked Questions

How do I find user-generated content with an AI assistant?

Search for organic user-generated content about your brand or products to repurpose in marketing. Connect the Social Media Search tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Search TikTok and YouTube for user content about our product" Claude finds organic content featuring your brand or products

Which AI assistants can find user-generated content?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all find user-generated content using the Social Media Search tool through ToolRouter, with no API keys or coding required.

What does the Social Media Search tool do?

Search across TikTok users, keywords, hashtags, and YouTube to find relevant social media content and creators.

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Related Workflows

Brand Monitoring DashboardMonitor your brand presence across news, social media, and trending content while maintaining brand identity consistency.Influencer DiscoveryDiscover and vet potential influencer partners by profiling their audience, searching niche creators, evaluating engagement quality, and finding contacts.Review MonitoringMonitor customer feedback across app stores, social comments, community discussions, and brand perception to stay ahead of reputation issues.Crisis MonitoringMonitor for brand reputation crises by scanning news, social media, and comment sentiment to detect and assess threats early.PR & Media MonitoringTrack press coverage, monitor social amplification, and audit brand consistency across media mentions.Hashtag Strategy BuilderBuild a data-driven hashtag strategy by researching niche tags, finding trending hashtags, and organizing them into themed clusters.Customer Research PipelineBuild customer personas from real social data by mining social media conversations, analyzing comments, generating personas, and validating with market research.