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Tools / Social Media Search / Use Cases / Find User-Generated Content

Find User-Generated Content

Search for organic user-generated content about your brand or products to repurpose in marketing.

Tool
Social Media Search icon
Social Media Search

User-generated content is marketing gold. It is more authentic than branded content, more trusted by consumers, and free to create. The challenge is finding it -- your customers are creating UGC across TikTok and YouTube every day, but without systematic discovery, most of it goes unnoticed and unused.

The Social Media Search tool lets you search for content mentioning your brand, products, or related keywords. You find real customers sharing genuine experiences -- unboxing videos, product reviews, tutorials, and lifestyle content featuring your products. This content can be repurposed (with permission) for ads, social proof, and website content.

This workflow is essential for UGC marketing managers, social media teams building content libraries, and e-commerce brands looking to leverage authentic customer voices. The most effective UGC programs start with finding the content that already exists.

Agent Guides

Claude

  1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask Claude: "Search TikTok and YouTube for user content about our product"
  3. Claude finds organic content featuring your brand or products
Read full guide →

ChatGPT

  1. Configure ToolRouter in ChatGPT
  2. Ask: "Search for user-generated content about our product on TikTok and YouTube"
  3. ChatGPT finds organic content with engagement and quality analysis
Read full guide →

Copilot

  1. Add ToolRouter to Copilot MCP config
  2. Ask: "Search for content about our product on TikTok and YouTube"
  3. Review the UGC results with engagement data
Read full guide →

OpenClaw

  1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask: "Search for user content mentioning our product on TikTok and YouTube"
  3. OpenClaw returns organic content featuring your brand
Read full guide →

Related Use Cases

Open Monitor Brand Mentions

Monitor Brand Mentions

Search for your brand name across TikTok and YouTube to find organic mentions and user-generated content.

Social Media Search icon
Social Media Search4 agent guides
Open Track Hashtag Conversations

Track Hashtag Conversations

Monitor conversations around specific hashtags to understand trending topics and audience sentiment.

Social Media Search icon
Social Media Search4 agent guides
Open Research Social Trends

Research Social Trends

Search for trending keywords and hashtags across platforms to identify emerging social media trends.

Social Media Search icon
Social Media Search4 agent guides
Open Monitor Competitor Activity

Monitor Competitor Activity

Search for competitor brand names and products across social platforms to track their campaigns and activity.

Social Media Search icon
Social Media Search4 agent guides

Related Workflows

Brand Monitoring DashboardMonitor your brand presence across news, social media, and trending content while maintaining brand identity consistency.Influencer DiscoveryDiscover and vet potential influencer partners by profiling their audience, searching niche creators, evaluating engagement quality, and finding contacts.Review MonitoringMonitor customer feedback across app stores, social comments, community discussions, and brand perception to stay ahead of reputation issues.Crisis MonitoringMonitor for brand reputation crises by scanning news, social media, and comment sentiment to detect and assess threats early.PR & Media MonitoringTrack press coverage, monitor social amplification, and audit brand consistency across media mentions.Hashtag Strategy BuilderBuild a data-driven hashtag strategy by researching niche tags, finding trending hashtags, and organizing them into themed clusters.Customer Research PipelineBuild customer personas from real social data by mining social media conversations, analyzing comments, generating personas, and validating with market research.