How to Find User-Generated Content with OpenClaw
Find user-generated content with OpenClaw and ToolRouter. Discover authentic brand content.
ToolSocial Media SearchOpenClaw automates UGC discovery by batch-searching for brand-related content across platforms with multiple keywords. Output includes structured content inventories with quality scores, creator profiles, and engagement metrics. Feed into your content library for automated curation and rights management workflows.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Social Media Search tool:
- Ask: "Search for user content mentioning our product on TikTok and YouTube"
- OpenClaw returns organic content featuring your brand
- Request: "Highlight the best UGC candidates for our marketing"
- Reach out to creators for permission and repurpose the content
Example Prompt
Try this with OpenClaw using the Social Media Search tool
Find user-generated content about our product. Which pieces are worth repurposing for our social media?
Tips
- Run UGC discovery searches monthly to keep your content library fresh
- Ask for quality scoring to quickly identify the best content
- Combine with comment analysis to understand the sentiment around your product