Track Hashtag Conversations

Hashtags are more than discovery tools -- they are windows into conversations. A branded hashtag shows you how your community engages with your campaigns. An industry hashtag reveals what topics your audience cares about. A trending hashtag tells you where the cultural conversation is heading.

The Social Media Search tool lets you search TikTok hashtags and keyword conversations to see what content is being created, who is creating it, and how much engagement it is generating. This gives you a real-time pulse on the conversations happening around topics that matter to your brand.

This workflow serves campaign managers tracking branded hashtag performance, community managers monitoring industry conversations, and marketing strategists identifying conversation trends to tap into.