How to Track Hashtag Conversations with OpenClaw

Monitor hashtag conversations with OpenClaw and ToolRouter. Track social discussions in real time.

Tool
Social Media Search icon
Social Media Search

OpenClaw automates hashtag conversation tracking by batch-searching across multiple hashtags simultaneously. Output includes structured community profiles with participant data, topic distributions, and engagement patterns per hashtag. Schedule regular runs to build longitudinal hashtag intelligence databases.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask: "Search for #OurCampaign on TikTok"
  2. OpenClaw returns content and creators participating in the conversation
  3. Request: "Summarize the hashtag conversation and its reach"
  4. Use the insights to decide whether to amplify or pivot the campaign

Example Prompt

Try this with OpenClaw using the Social Media Search tool
Track the #OurCampaign hashtag on TikTok. How is the conversation going and should we boost it?

Tips

  • Monitor branded hashtags daily during active campaigns
  • Ask for creator outreach recommendations based on top participants
  • Compare campaign hashtag performance across multiple initiatives