How to Discover Viral Content with Claude
Find viral content in your niche with Claude and ToolRouter. Reverse-engineer what goes viral.
Tool
Claude turns viral content discovery into an analytical terminal session. Search for rapidly spreading content in your niche and Claude identifies what is going viral, why it is spreading, and whether your brand can participate. Ask follow-up questions like "can we create a response to this viral trend?" or "is this trend relevant to our audience?" for strategic virality assessment.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Media Search tool:
- Ask Claude: "Search for the most viral content about our topic on TikTok and YouTube"
- Claude finds top-performing content with view counts and engagement data
- Ask: "What do the viral pieces have in common? What made them spread?"
- Claude identifies the viral elements you can adapt for your own content
- Request a content brief based on the most successful viral patterns
Example Prompt
Try this with Claude using the Social Media Search tool
Find the most viral content about "productivity hacks" on TikTok and YouTube. What makes these pieces spread and how can we replicate it?
Tips
- Ask Claude to identify the hook structure used in the most viral content
- Request a virality checklist based on the common elements of top performers
- Claude can distinguish between evergreen viral content and flash-in-the-pan moments