Monitor Brand Mentions
Search for your brand name across TikTok and YouTube to find organic mentions and user-generated content.
Discover Viral Content
Search for the most-shared and most-viewed content on specific topics to find viral inspiration.
ToolViral content does not happen by accident -- it follows patterns. By searching for specific topics and analyzing which content about those topics has gone viral, you can reverse-engineer the elements that trigger sharing and massive viewership. This is not about copying content; it is about understanding the mechanics of virality in your niche.
The Social Media Search tool lets you search TikTok and YouTube for any topic and discover the content that is generating the most engagement. You find the videos that broke through, the angles that resonated, and the creators who made it happen. This data is the foundation for creating your own content that has a real chance of going viral.
This workflow is invaluable for content creators studying virality, brand teams planning high-impact campaigns, and agencies pitching viral content strategies. The search data shows you what virality actually looks like in your specific niche, not generic advice about hooks and thumbnails.
Agent Guides
Claude
- Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
- Ask Claude: "Search for the most viral content about our topic on TikTok and YouTube"
- Claude finds top-performing content with view counts and engagement data
ChatGPT
- Configure ToolRouter in ChatGPT
- Ask: "Search for viral content about our topic on TikTok and YouTube"
- ChatGPT returns the top-performing content with virality analysis
Copilot
- Add ToolRouter to Copilot MCP config
- Ask: "Search for top-performing content about our topic on TikTok"
- Review the viral content data with engagement metrics
OpenClaw
- Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
- Ask: "Search for viral content about our topic on TikTok and YouTube"
- OpenClaw returns the most-viewed and most-shared content
Related Use Cases
Track Hashtag Conversations
Monitor conversations around specific hashtags to understand trending topics and audience sentiment.
Find User-Generated Content
Search for organic user-generated content about your brand or products to repurpose in marketing.
Research Social Trends
Search for trending keywords and hashtags across platforms to identify emerging social media trends.