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How to Research Customer Pain Points with Claude

Research customer pain points using Claude and ToolRouter. Discover real user problems from web and academic sources.

Claude searches forums, reviews, and academic research to surface real customer pain points, then helps you analyze them in depth. Ask follow-up questions to explore specific frustrations, map pain points to potential product features, or validate whether problems you have hypothesized actually appear in user discussions.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector

2Enter the details below and click Add

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the Web Search tool:

Ask Claude: "Search for common pain points people have with project management tools using the web-search tool"
Claude searches forums, review sites, and discussions for user complaints and frustrations
Ask: "Now search academic research on productivity tool adoption barriers"
Claude combines practical user feedback with research-backed insights

Example Prompt

Try this with Claude using the Web Search tool

Research the biggest pain points people have with email marketing tools. Search forums and reviews, then check academic research on email marketing challenges.

Tips

Ask Claude to group pain points by severity and frequency
Search for "[product category] frustrating" or "hate" for unfiltered complaints
Claude can turn pain points into feature specifications or marketing angles

More Claude Guides

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