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How to Research Customer Pain Points with ChatGPT

Discover customer pain points with ChatGPT and ToolRouter. AI-powered user research across web and academic sources.

ChatGPT finds customer pain points across the web and synthesizes them into thematic clusters that inform product strategy. It categorizes complaints by severity and frequency, identifies underserved needs that competitors overlook, and can generate user personas or jobs-to-be-done frameworks from the raw research data.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

Steps

Once connected (see setup above), use the Web Search tool:

Ask: "Find the most common complaints about CRM software from forums and review sites"
ChatGPT searches and categorizes the pain points it finds
Request: "Validate these pain points with academic research on CRM adoption"
Ask for a prioritized pain point report with supporting evidence

Example Prompt

Try this with ChatGPT using the Web Search tool

Research customer pain points with CRM tools. Search user forums and reviews, then back up findings with academic research.

Tips

ChatGPT is great at empathy mapping from user complaints
Ask it to draft user personas based on the pain points discovered
Use findings to inform both product development and marketing copy

More ChatGPT Guides

How to Research Market Trends with ChatGPT How to Monitor Brand Mentions with ChatGPT How to Find Industry News with ChatGPT How to Gather Competitive Intelligence with ChatGPT How to Discover Content Ideas with ChatGPT

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