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How to Discover Content Ideas with Claude

Discover content ideas using Claude and ToolRouter. Data-driven topic research from web search and autocomplete.

Tool
Web Search icon
Web Search

Claude discovers content ideas by combining web search trends, autocomplete data, and competitor analysis in a single interactive session. Ask it to evaluate each idea for search potential, generate content outlines for the most promising topics, or build a complete editorial calendar based on what is working in your niche.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile
No API key needed — account created automatically.All platforms →

Steps

Once connected (see setup above), use the Web Search tool:

  1. Ask Claude: "Search for top-ranking content about 'API security best practices' and find related autocomplete suggestions"
  2. Claude searches for existing content and surfaces related search queries
  3. Ask: "Based on these results, what content gaps can we fill?"
  4. Claude recommends specific article topics with angle suggestions and target keywords

Example Prompt

Try this with Claude using the Web Search tool
Research content ideas around "API security." Search for what currently ranks, get autocomplete suggestions, and recommend 10 article topics we should write.

Tips

  • Claude can evaluate content difficulty by analyzing what already ranks
  • Ask for content briefs with suggested outlines for each topic
  • Chain results with competitor analysis to find content they have not covered

More Claude Guides

How to Research Market Trends with ClaudeHow to Monitor Brand Mentions with ClaudeHow to Find Industry News with ClaudeHow to Gather Competitive Intelligence with ClaudeHow to Research Customer Pain Points with Claude

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