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How to Gather Competitive Intelligence with Claude

Gather competitive intelligence using Claude and ToolRouter. Systematic competitor research in minutes.

Claude gathers competitive intelligence by searching across multiple sources and weaving the findings into a coherent strategic picture. Chain searches across web results, news, and academic papers in one session, then ask Claude to identify patterns and blind spots in your competitive understanding that deserve deeper investigation.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector

2Enter the details below and click Add

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the Web Search tool:

Ask Claude: "Research Competitor X using the web-search tool: pricing, reviews, positioning, and recent changes"
Claude runs multiple searches and compiles a competitive dossier
Ask: "How does their positioning differ from ours, and where are they vulnerable?"
Claude provides a strategic analysis with actionable recommendations

Example Prompt

Try this with Claude using the Web Search tool

Research Notion as a competitor. Search for their pricing, user reviews, recent product changes, and positioning. Give me a competitive brief.

Tips

Claude can research multiple competitors in one session for a full landscape view
Ask for a SWOT analysis based on the search results
Search for "[competitor] vs" to find how people compare them to alternatives

More Claude Guides

How to Research Market Trends with Claude How to Monitor Brand Mentions with Claude How to Find Industry News with Claude How to Research Customer Pain Points with Claude How to Discover Content Ideas with Claude

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