How to Track Event Conversations with OpenClaw

Track event social conversations with OpenClaw and ToolRouter. Conference monitoring and analysis.

Tool
Social Media Search icon
Social Media Search

OpenClaw automates event conversation tracking by batch-searching for event content at regular intervals throughout the event. Output includes timestamped conversation archives, trending topic sequences, and engagement peak analysis. Run during events for comprehensive coverage data that powers post-event reporting.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask: "Search for #TechConf2026 on TikTok and YouTube"
  2. OpenClaw returns event-related content and conversations
  3. Request: "What are the main themes and who is getting the most attention?"
  4. Use the insights for post-event follow-up and content creation

Example Prompt

Try this with OpenClaw using the Social Media Search tool
Track the social conversation around #TechConf2026. What are the highlights and key takeaways?

Tips

  • Start monitoring before the event begins to track anticipation and pre-event buzz
  • Ask for speaker and company mention rankings from the conversation
  • Create follow-up content based on the most discussed event topics