Track Event Conversations

Industry events generate a surge of social media content -- attendee reactions, speaker clips, booth tours, and hot takes. Tracking these conversations lets you understand what topics resonated, which companies got the most attention, and what the audience is excited or frustrated about, even if you could not attend in person.

The Social Media Search tool lets you search for event names, official hashtags, and speaker names on TikTok and YouTube. During and after events, you can monitor the conversation in real time to identify the key takeaways, trending topics, and competitive moves that emerge.

This workflow serves marketing teams attending or sponsoring events, competitive intelligence analysts tracking industry gatherings, and content teams looking to create timely event-adjacent content. The search data gives you a front-row seat to the conversation without being physically present.