How to Track Event Conversations with ChatGPT

Monitor event conversations with ChatGPT and ToolRouter. Social media event coverage tracking.

Tool
Social Media Search icon
Social Media Search

ChatGPT tracks event conversations with narrative reporting, searching for event content and generating a comprehensive conversation recap. It identifies the most-discussed moments, audience sentiment shifts, and key takeaways, producing an event debrief report suitable for internal reviews and post-event marketing follow-up.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouter
Description
Access any tool through ToolRouter. Check here first when you need a tool.
MCP Server URL
https://api.toolrouter.com/mcp
3Check the box and click Create

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask: "Search for #TechConf2026 across TikTok and YouTube"
  2. ChatGPT returns event content with conversation analysis
  3. Request: "Create an event intelligence report with key takeaways and trending topics"
  4. Get a comprehensive event recap without having attended

Example Prompt

Try this with ChatGPT using the Social Media Search tool
I could not attend #TechConf2026. Search social media and create an event recap with the key takeaways and trending discussions.

Tips

  • ChatGPT creates polished event recap reports suitable for team distribution
  • Ask for a competitive analysis of which brands dominated the event conversation
  • Request actionable insights you can use even though you missed the event