Monitor Competitor Activity

Your competitors are launching campaigns, partnering with creators, and testing new content strategies in real time. If you only check their accounts occasionally, you miss the campaigns that failed (useful competitive intelligence) and the strategies that worked (potential inspiration for your own approach).

The Social Media Search tool lets you search for competitor brand names, product names, and campaign hashtags on TikTok and YouTube. This reveals not just their owned content, but also how people are talking about them, which creators are promoting their products, and how their campaigns are being received by the audience.

This workflow is used by competitive intelligence teams, social media strategists planning counter-campaigns, and marketing leaders who need to stay informed about competitive moves. The search data complements profile-level analysis with real conversation and content discovery.