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How to Track Product Launch Coverage with Claude

Track product launch coverage using Claude and ToolRouter. Monitor media and community response in real time.

Tool
Web Search icon
Web Search

Claude tracks product launch coverage across news and web sources, then helps you analyze the response in real time. Ask it to compare coverage volume against your last launch, identify which publications picked up your story, segment reactions by sentiment, or draft follow-up pitches for publications that missed the announcement.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile
No API key needed — account created automatically.All platforms →

Steps

Once connected (see setup above), use the Web Search tool:

  1. Ask Claude: "Search for news coverage and web mentions of our product launch using the web-search tool"
  2. Claude runs news_search and search to find all coverage across media and community
  3. Ask: "Categorize coverage by source type and overall sentiment"
  4. Claude creates a launch coverage report with sentiment analysis
  5. Ask for follow-up: "What key messages are people taking away from the launch?"

Example Prompt

Try this with Claude using the Web Search tool
Search for all coverage of the Acme v2.0 launch. Check both news and general web for media coverage, blog posts, and community reactions.

Tips

  • Run searches daily during the first week post-launch for real-time tracking
  • Ask Claude to identify the highest-reach coverage for amplification
  • Track which key messages from your launch are being picked up by media

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