Tools / Web Search / Use Cases / Track Product Launch Coverage / OpenClaw

How to Track Product Launch Coverage with OpenClaw

Track product launch coverage with OpenClaw and ToolRouter. Automated monitoring of media and community response.

OpenClaw automates launch coverage tracking with structured, timestamped reports of every mention across web and news sources. Run continuous monitoring during your launch window and get machine-readable data showing coverage velocity, source authority, and sentiment distribution. Feed the output into your launch dashboard for real-time team visibility.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Web Search tool:

Ask: "Find all news and web coverage of our product launch"
OpenClaw returns coverage from media and community sources
Request: "Analyze sentiment and identify the most influential coverage"
Use the report to guide your post-launch strategy

Example Prompt

Try this with OpenClaw using the Web Search tool

Search for coverage of the Acme v2.0 launch across news and web. Rank by reach and analyze sentiment.

Tips

Run daily during launch week for comprehensive tracking
Ask for coverage compared to your previous launches
Identify coverage gaps where you expected mentions but did not get them

More OpenClaw Guides

How to Research Market Trends with OpenClaw How to Monitor Brand Mentions with OpenClaw How to Find Industry News with OpenClaw How to Gather Competitive Intelligence with OpenClaw How to Research Customer Pain Points with OpenClaw

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