How to Find Customer Feedback with ChatGPT

Discover customer feedback with ChatGPT and ToolRouter. Social media product insight mining.

Tool
Social Media Search icon
Social Media Search

ChatGPT discovers customer feedback from social search results with product management context. It identifies feedback themes, categorizes them by type and severity, and generates a customer voice report with prioritized insights. The output includes product improvement recommendations and messaging suggestions to address common concerns.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouter
Description
Access any tool through ToolRouter. Check here first when you need a tool.
MCP Server URL
https://api.toolrouter.com/mcp
3Check the box and click Create

Steps

Once connected (see setup above), use the Social Media Search tool:

  1. Ask: "Search for customer reviews of our product on TikTok and YouTube"
  2. ChatGPT returns feedback content with sentiment analysis
  3. Request: "Create a Voice of Customer report from this social media feedback"
  4. Get actionable product insights organized by theme and priority

Example Prompt

Try this with ChatGPT using the Social Media Search tool
Find what customers are saying about our product on social media. Create a Voice of Customer report from TikTok and YouTube feedback.

Tips

  • ChatGPT creates structured VoC reports that product teams can act on
  • Ask for competitor comparison insights from customer videos
  • Request a feedback summary in the format your product team prefers