Tools / Social Media Search / Use Cases / Find Customer Feedback

Find Customer Feedback

Search social media for honest customer feedback and product reviews to inform product decisions.

Quick answer: Use the Social Media Search tool through ToolRouter to find customer feedback directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

Social Media Search

The most honest product feedback lives on social media, not in your customer surveys. When customers post a TikTok review or a YouTube comparison video, they are sharing their genuine experience without the filter of a formal feedback form. This raw, unsolicited feedback is invaluable for product development.

The Social Media Search tool lets you search for product names, brand mentions, and related keywords to find these organic reviews and feedback posts. The results show you what customers actually think -- the features they love, the frustrations they share, and the comparisons they make with competitor products.

This workflow is essential for product managers gathering user insights, marketing teams understanding customer perception, and customer experience leaders identifying recurring issues. Social media feedback is faster, more honest, and more voluminous than any formal feedback channel.

How to find customer feedback with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude turns customer feedback discovery into a targeted terminal investigation. Search for mentions of your product and Claude identifies feedback, categorizes it by type, and discusses the implications. Ask follow-up questions like "what are the most common pain points?" or "are there feature requests we should prioritize?" for an interactive feedback mining session.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to find customer feedback with Claude

Once connected (see setup above), use the Social Media Search tool:

Ask Claude: "Search for reviews and feedback about our product on TikTok and YouTube"
Claude finds organic customer content mentioning your product
Ask: "What are the main praise points and complaints?"
Claude categorizes the feedback into themes with examples from actual posts

Example prompt for Claude

Try this with Claude using the Social Media Search tool

Search for customer feedback about "OurProduct" on TikTok and YouTube. What do customers love and what frustrates them?

Tips for Claude

Ask Claude to prioritize feedback by frequency -- the most common complaints matter most
Request a product improvement roadmap based on the feedback themes
Claude can identify feature requests that appear across multiple customer reviews

ChatGPT discovers customer feedback from social search results with product management context. It identifies feedback themes, categorizes them by type and severity, and generates a customer voice report with prioritized insights. The output includes product improvement recommendations and messaging suggestions to address common concerns.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to find customer feedback with ChatGPT

Once connected (see setup above), use the Social Media Search tool:

Ask: "Search for customer reviews of our product on TikTok and YouTube"
ChatGPT returns feedback content with sentiment analysis
Request: "Create a Voice of Customer report from this social media feedback"
Get actionable product insights organized by theme and priority

Example prompt for ChatGPT

Try this with ChatGPT using the Social Media Search tool

Find what customers are saying about our product on social media. Create a Voice of Customer report from TikTok and YouTube feedback.

Tips for ChatGPT

ChatGPT creates structured VoC reports that product teams can act on
Ask for competitor comparison insights from customer videos
Request a feedback summary in the format your product team prefers

Copilot pulls customer feedback data from your IDE for building voice-of-customer features into your product analytics. Search for product mentions and Copilot helps write the feedback classification, theme extraction, and prioritization algorithms that route social feedback into your product management workflow.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to find customer feedback with Copilot

Once connected (see setup above), use the Social Media Search tool:

Ask: "Search for product feedback on TikTok and YouTube"
Review the customer content and sentiment data
Ask Copilot to generate a structured feedback dataset
Feed the data into your product analytics pipeline

Example prompt for Copilot

Try this with Copilot using the Social Media Search tool

Search for customer reviews of our product on TikTok. Output as structured feedback data for analysis.

Tips for Copilot

Build automated feedback collection pipelines from social search data
Copilot can generate sentiment classification models from the results
Integrate with your product management tools for feedback-driven planning

OpenClaw automates customer feedback discovery by batch-searching for product mentions across platforms with comprehensive keyword sets. Output includes structured feedback inventories with category labels, sentiment scores, and frequency data. Import directly into your product feedback system for data-driven roadmap decisions.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to find customer feedback with OpenClaw

Once connected (see setup above), use the Social Media Search tool:

Ask: "Search for customer feedback about our product on TikTok and YouTube"
OpenClaw returns organic customer content and reviews
Request: "Summarize the main themes in customer feedback"
Use the insights to prioritize product improvements

Example prompt for OpenClaw

Try this with OpenClaw using the Social Media Search tool

What are customers saying about our product on social media? Find feedback on TikTok and YouTube.

Tips for OpenClaw

Run feedback searches after major product launches to gauge reception
Ask for a breakdown of positive vs negative feedback themes
Combine with comment analysis for deeper sentiment understanding

Frequently Asked Questions

How do I find customer feedback with an AI assistant?

Search social media for honest customer feedback and product reviews to inform product decisions. Connect the Social Media Search tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Search for reviews and feedback about our product on TikTok and YouTube" Claude finds organic customer content mentioning your product

Which AI assistants can find customer feedback?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all find customer feedback using the Social Media Search tool through ToolRouter, with no API keys or coding required.

What does the Social Media Search tool do?

Search across TikTok users, keywords, hashtags, and YouTube to find relevant social media content and creators.

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Related Workflows

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