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How to Monitor Brand Mentions with OpenClaw

Monitor brand mentions with OpenClaw and ToolRouter. Comprehensive brand tracking across web and news.

OpenClaw automates brand monitoring by running regular searches across web and news sources and producing structured mention reports. Track mention volume over time, detect sentiment shifts early, and feed the data into your existing monitoring dashboards. The programmatic output makes it easy to build custom alerting on top of the raw mention data.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Web Search tool:

Ask: "Search for mentions of 'Acme Corp' on the web and in news sources"
OpenClaw returns mentions from both channels
Request: "Group by source type and sentiment"
Use the report to inform your PR and marketing strategy

Example Prompt

Try this with OpenClaw using the Web Search tool

Find all web and news mentions of "Acme Corp" in the past week. Group by sentiment and source type.

Tips

Run daily for real-time brand monitoring
Compare your mention volume against competitors
Ask for structured output for import into your CRM or monitoring dashboard

More OpenClaw Guides

How to Research Market Trends with OpenClaw How to Find Industry News with OpenClaw How to Gather Competitive Intelligence with OpenClaw How to Research Customer Pain Points with OpenClaw How to Discover Content Ideas with OpenClaw

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