Lead Planner diagnoses what's actually blocking your lead generation and builds a concrete plan to fix it. Rather than handing you a generic playbook, it identifies the specific bottleneck — awareness, conversion, follow-up, ad economics — and routes you to the right framework for that problem.
Most businesses apply the wrong lead generation tactic for their stage. A pre-revenue founder doesn't need paid ads; an established agency doesn't need more warm outreach. This tool starts with a diagnosis to understand the real constraint, then builds a plan that fits the actual situation.
What you can do
- diagnose — identify the lead generation bottleneck and get routed to the right framework
- lead_magnet_brief — design a lead magnet from scratch with type, format, naming, and CTA
- outreach_plan — build a warm or cold outreach system with scripts and follow-up sequences
- content_plan — create a content strategy with platform selection and posting framework
- ad_plan — build a paid ads plan with targeting, budget phasing, and unit economics
- advertising_plan — synthesize everything into a one-page advertising plan with 30-day actions
Who it's for
Founders and solo operators who need a structured approach to getting their first clients. Small business owners who've been doing random marketing and want a coherent system. Sales teams that need a documented outreach process rather than ad hoc tactics.
How to use it
- Always start with diagnose — describe your business, current methods, and goal
- Follow the recommended framework from the diagnosis: run lead_magnet_brief, outreach_plan, content_plan, or ad_plan based on what the diagnosis identifies
- Use advertising_plan for a complete one-page synthesis covering all channels and a 30-day action roadmap
Getting started
Run diagnose with a description of what your business sells, your current monthly revenue, and what you want to achieve. The more specific you are, the more targeted the output.
