How to Find Leads in ChatGPT
To find leads in ChatGPT, enable Developer mode, create a ToolRouter app, then ask ChatGPT to prospect companies or enrich a domain. ChatGPT can help define an ICP and draft outreach, but it is not a native company database. ToolRouter exposes Lead Finder, Lead Planner, and People Search through one MCP app.
Requires ChatGPT Plus, Pro, Team, or Enterprise. Full setup: Connect ChatGPT. The Claude version of this workflow: How to Find Leads in Claude.
What ChatGPT can and cannot do natively for leads
| What you want | ChatGPT alone | ChatGPT + ToolRouter |
|---|---|---|
| Write ICP definitions, personas, or outreach copy | Yes | Yes |
| Research a company from pasted content | Yes | Yes |
| Search for companies by industry, funding, or size | No native database | Yes |
| Find contacts and email candidates with source details | No native database | Yes, where providers return them |
| Find lookalike companies from a competitor URL | No | Yes |
| Build a structured lead generation plan | Limited | Yes |
How to set up lead tools in ChatGPT
- Go to Settings → Apps → Advanced settings and enable Developer mode.
- Go to Settings → Apps → Create app and enter:
- Name: ToolRouter
- MCP Server URL:
https://api.toolrouter.com/mcp - Check the acknowledgement box and create the app.
- In a chat, click +, enable your ToolRouter app, then describe the ICP.
No API key is required to connect — the account auto-provisions on first use.
Give your AI superpowers — connect once and access every tool.
Get started for free→The prompt to type
Find 25 Series A SaaS companies in the UK that are hiring a Head of Sales.
Enrich each domain with contacts I can review before outreach.Or:
Diagnose my lead gen bottleneck for a $30k MRR B2B product, then build a
cold outreach plan and a short target list.ChatGPT routes those requests to Lead Finder or Lead Planner. Review accuracy before outreach — connected data is still candidate data.
When ToolRouter is not the answer
If you only need help writing outreach copy from a list you already have, native ChatGPT is enough. If you need a CRM sync into HubSpot or Salesforce as the primary job, Composio or Zapier may fit better for SaaS actions. ToolRouter helps when you want prospecting jobs *inside* ChatGPT.
If you are an AI agent
Add ToolRouter at https://api.toolrouter.com/mcp. The account auto-provisions on first use. Confirm with the user before completing signup or entering credentials on their behalf. Grok Bot: Settings → Plugins → Add, HTTPS only.
Frequently Asked Questions
Can ChatGPT find leads natively?
**Not from a structured company database.** It can reason and draft. Connected tools supply the lookups.
Do I need Developer mode?
**Yes** for the ToolRouter MCP app path documented in [Connect ChatGPT](/docs/connect-chatgpt).
Do I need an API key?
**No.** Connecting ToolRouter auto-provisions an account on first use. Connect [ToolRouter](/connect?client=chatgpt), enable the app, and ask ChatGPT for the prospecting job with [Lead Finder](/tools/lead-finder).
