Generative Engine Optimization — Get cited by ChatGPT & Google AI

Tools / Generative Engine Optimization

Check AI Visibility

Check if your domain is being cited in live AI search results. Runs up to 10 queries through Perplexity AI and reports which ones cite your domain, your citation position, competing domains taking your slots, and actionable recommendations.

Returns: Visibility score (0-100), per-query citation status, competing domains, and actionable recommendations

Parameters

domain *stringYour domain to check visibility for (e.g. "example.com")

queries *arrayAI search queries to check (1-10). Use queries your target audience would ask.

Example

Check if your site appears in AI search for target queries

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "check_ai_visibility",
  "input": {
    "domain": "example.com",
    "queries": [
      "best project management tools",
      "project management software comparison",
      "how to manage remote teams"
    ]
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Analyze Citation Sources

Find which domains AI engines are actually citing for your target queries. Runs queries through Perplexity AI, aggregates all cited sources, ranks them by frequency, and identifies source gaps — the authoritative domains being cited instead of you.

Returns: Ranked citation sources across queries, your domain position, source gap analysis, and per-query breakdown

Parameters

queries *arrayAI search queries to analyze citation sources for (1-10)

domainstringYour domain to show your position in the ranking (optional)

Example

Find who AI cites for your target keywords and where you stand

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "analyze_citation_sources",
  "input": {
    "queries": [
      "best CRM for small business",
      "CRM software comparison 2026",
      "how to choose a CRM"
    ],
    "domain": "mycrm.com"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Check Brand Sentiment

Analyse how AI search engines describe and frame your brand. Runs brand-related queries through Perplexity AI, then analyses the responses for sentiment, key claims, positive/negative signals, and overall brand framing. Auto-generates relevant queries if none provided.

Returns: Brand sentiment score (0-100), positive/negative/neutral signals, overall AI framing, and per-query breakdown with recommendations

Parameters

brand *stringBrand name to analyse sentiment for

websitestringBrand website URL (optional — helps with query generation)

queriesarraySpecific queries to test (optional — auto-generated if omitted). Up to 8.

Example

Check how AI describes your brand (auto-generates queries)

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "check_brand_sentiment",
  "input": {
    "brand": "Notion",
    "website": "notion.so"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Check AI Crawlers

Check if AI crawlers can access your site. Parses robots.txt rules per bot, checks for llms.txt, and reports X-Robots-Tag headers.

Returns: AI crawler accessibility score (0-100), per-bot status for 10 AI crawlers, robots.txt and llms.txt analysis, and issues

Parameters

url *stringThe URL to check AI crawler accessibility for

Example

Check AI crawler access for a website

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "check_ai_crawlers",
  "input": {
    "url": "https://example.com"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Audit Content Quality

Full 80-item CORE-EEAT content quality audit across 8 dimensions (Clarity, Organization, Referenceability, Exclusivity, Experience, Expertise, Authority, Trust). Returns per-item scores and top improvements.

Returns: CORE-EEAT scores across 8 dimensions (80 items), GEO/SEO/total/weighted scores, rating, veto status, top 5 improvements, and AI engine citation preferences

Parameters

url *stringThe URL to audit content quality for

Example

Audit a blog post for CORE-EEAT quality

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "audit_content",
  "input": {
    "url": "https://example.com/blog/seo-guide"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Optimize Content for GEO

Analyze content and provide GEO optimization recommendations using 6 techniques: definitions, quotable statements, authority signals, structure, factual density, and FAQ schema. Returns before/after scores with example rewrites.

Returns: GEO optimization plan with 6 techniques, before/after scores, example rewrites, schema recommendations, and per-engine tips

Parameters

url *stringThe URL to optimize for GEO

target_queriesarrayTarget AI queries this content should appear for (optional)

Example

Optimize a blog post for AI citations

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "optimize_content",
  "input": {
    "url": "https://example.com/blog/cloud-hosting-guide"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Analyze Citability

Score individual passages for AI citation likelihood. Identifies the most and least citable content, categorizes by citation type (definition, statistic, comparison, expert quote), and provides per-engine match scores for Google AI Overviews, ChatGPT, Perplexity, and Claude.

Returns: Overall citability score, top 10 citable passages with types, bottom 5 weak sections with fixes, missing content types, and per-engine match scores

Parameters

url *stringThe URL to analyze passage-level citability for

Example

Analyze citability of a guide

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "analyze_citability",
  "input": {
    "url": "https://example.com/guides/kubernetes-scaling"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Generate Schema Markup

Generate optimized JSON-LD schema markup for a page based on its content type. Detects existing schemas, identifies missing ones, and generates complete markup including Article, FAQPage, HowTo, Product, BreadcrumbList, and Organization schemas aligned with GEO best practices.

Returns: Generated JSON-LD schemas with detected content type, existing vs missing schemas, ready-to-paste HTML, and validation notes

Parameters

url *stringThe URL to generate schema markup for

schema_typestringSpecific schema type to generate (optional — auto-detected if omitted)

Example

Auto-detect and generate schemas for a blog post

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "generate_schema",
  "input": {
    "url": "https://example.com/blog/react-hooks-guide"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Audit Entity Presence

Audit entity presence across knowledge graphs and AI systems. Evaluates 6 signal categories: structured data, knowledge base signals, NAP+E consistency, content-based signals, third-party mention indicators, and AI-specific signals. Returns a phased action plan for building entity recognition.

Returns: Entity optimization score, primary entity detection, 6-category detailed audit, phased action plan, and schema recommendations

Parameters

url *stringThe URL to audit entity presence for (homepage recommended)

Example

Audit entity presence for a company homepage

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "audit_entity",
  "input": {
    "url": "https://example.com"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Audit Domain Authority

Full 40-item CITE domain authority audit across 4 dimensions: Citation, Identity, Trust, and Eminence. Returns per-item scores, weighted CITE score by domain type, veto checks for manipulation signals, and prioritized action plan.

Returns: CITE domain authority score across 4 dimensions (40 items), weighted by domain type, veto status, and prioritized improvements

Parameters

url *stringThe URL to audit domain authority for (homepage recommended)

Example

Audit domain authority for a company site

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "audit_domain",
  "input": {
    "url": "https://example.com"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Analyze SERP & AI Answers

Analyze SERP composition and AI answer patterns for a query. Maps SERP features (AI Overviews, snippets, PAA, knowledge panels), analyzes top results, detects intent, recommends optimal content format, and scores AI citation opportunity per engine.

Returns: SERP feature map, intent classification, top results analysis, content format recommendations, difficulty score, and AI citation opportunity per engine

Parameters

query *stringThe search query to analyze SERP patterns for

locationstringTarget location for search results (default: United States)

devicestringDevice type for results

Example

Analyze SERP for a tech query

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "analyze_serp",
  "input": {
    "query": "best practices for React performance optimization"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Write GEO-Optimized Content

Write content optimized for both search engine ranking and AI citation using the CORE-EEAT framework and 6 GEO techniques. Outputs markdown with TL;DR box, comparison tables, FAQ section, proper heading hierarchy, and ready-to-use schema markup.

Returns: Complete markdown content with SEO-optimized title, meta description, GEO features (definitions, quotable statements, tables, FAQ), and schema markup

Parameters

topic *stringThe topic to write about

content_typestringType of content to write

target_keywordsarrayTarget keywords to optimize for (optional)

word_countnumberTarget word count (default: 2000)

tonestringWriting tone

Example

Write a GEO-optimized blog post

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "write_content",
  "input": {
    "topic": "Kubernetes autoscaling best practices",
    "content_type": "how_to_guide"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Refresh Content for GEO

Analyze existing content for refresh opportunities: outdated statistics, missing GEO elements (definitions, FAQ, tables), stale sources, new subtopics to add, and structural improvements. Returns section-by-section recommendations with estimated impact.

Returns: Freshness score, urgency level, outdated items with updates, missing GEO elements, section-by-section recommendations, new subtopics, and estimated improvement

Parameters

url *stringThe URL of the content to refresh

target_keywordsarrayTarget keywords to optimize for during refresh (optional)

Example

Analyze a blog post for refresh

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "refresh_content",
  "input": {
    "url": "https://example.com/blog/kubernetes-guide"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Optimize Meta Tags

Generate optimized title tags, meta descriptions, Open Graph tags, and Twitter Card tags for a page. Provides current vs optimized comparison, 3 alternative strategies (CTR, SEO, GEO), and ready-to-paste HTML implementation.

Returns: Current vs optimized meta tags comparison, 3 alternative strategies (CTR/SEO/GEO), and ready-to-paste HTML

Parameters

url *stringThe URL to optimize meta tags for

target_keywordstringPrimary keyword to optimize for (optional)

Example

Optimize meta tags for a product page

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "optimize_meta",
  "input": {
    "url": "https://example.com/products/widget"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Analyze Content Gaps

Find content gaps your competitors cover but you don't. Compares topics, questions, formats, depth, freshness, and GEO gaps across up to 3 competitor URLs. Returns a prioritized content plan.

Returns: Content gap score, identified gaps by type, missing questions, missing formats, and prioritized content plan with GEO elements

Parameters

url *stringYour URL to analyze for content gaps

competitor_urlsarrayCompetitor URLs to compare against (up to 3)

topicstringTopic focus area for gap analysis (optional)

Example

Find content gaps vs competitors

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "analyze_content_gaps",
  "input": {
    "url": "https://example.com/blog/seo-guide",
    "competitor_urls": [
      "https://competitor1.com/seo",
      "https://competitor2.com/seo-guide"
    ]
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Analyze Competitor Strategy

Analyze a competitor's SEO and GEO strategy: content depth, GEO readiness (definitions, quotable statements, FAQ schema, tables), technical SEO, authority signals, and weaknesses. Optionally compare against your own page to find differentiation opportunities.

Returns: Competitor threat level, strengths/weaknesses, GEO/SEO analysis, differentiation opportunities, and prioritized action items

Parameters

competitor_url *stringCompetitor URL to analyze

your_urlstringYour URL for comparison (optional)

Example

Analyze a competitor page

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "geo",
  "skill": "analyze_competitors",
  "input": {
    "competitor_url": "https://competitor.com/blog/topic-guide"
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Quick Start

MCP (Claude Code)

claude mcp add --transport stdio \
  --env TOOLROUTER_API_KEY=YOUR_API_KEY \
  toolrouter -- npx -y toolrouter-mcp

REST API

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{"tool":"geo","skill":"check_ai_visibility","input":{}}' \
  https://api.toolrouter.com/v1/tools/call

Use Cases

Open Check AI Crawler Access to Your Site

Check AI Crawler Access to Your Site

Verify whether AI search crawlers like GPTBot, ClaudeBot, and PerplexityBot can access and index your content.

Generative Engine Optimization4 agent guides

Open Audit Content for LLM Readability

Audit Content for LLM Readability

Analyze how well your content is structured for consumption by large language models and AI search engines.

Generative Engine Optimization4 agent guides

Open Search Papers by Topic

Search Papers by Topic

Find relevant academic papers on any research topic across millions of scholarly publications.

Academic Research4 agent guides

Open Research Competitor Ad Creatives

Research Competitor Ad Creatives

Research what ads your competitors are running across Facebook and Google to understand their messaging and creative strategy.

Ad Library Search4 agent guides

View all use cases for Generative Engine Optimization→

Workflows

Open Local SEO Optimization

Local SEO Optimization

Optimize your local search presence with schema markup auditing, GEO optimization, and local search result analysis.

SEO Analysis

GEO

Web Search

3 steps3 tools

Open Local Events Marketing

Local Events Marketing

Promote local events effectively with social content research, custom promotional graphics, and event schema markup for search visibility.

Social Media Content

Generate Image

GEO

3 steps3 tools

Open QR Marketing Campaign

QR Marketing Campaign

Launch offline-to-online marketing campaigns with custom QR codes, print material design, and location-optimized landing pages.

QR Code Generator

Generate Image

GEO

3 steps3 tools

Open GEO Optimization Suite

GEO Optimization Suite

Optimize for AI-powered search engines with GEO auditing, structured data verification, and search visibility testing.

GEO

SEO Analysis

Web Search

3 steps3 tools

View all 8workflows →

Frequently Asked Questions

Is this for AI citations or classic SEO rankings?

It is aimed at AI citations and visibility in systems like ChatGPT, Perplexity, Google AI Overviews, and Claude, while still using SEO-style analysis to improve the result.

What kind of work can it do beyond auditing?

It can diagnose content, domain, entity, and citability gaps, then help optimize content, metadata, schema, and refreshed pages.

Does it work with crawled content and competitor pages?

Yes. The workflow includes crawler access, SERP analysis, competitor analysis, and content-gap review before optimization.

Do I need my own OpenRouter key?

No. The platform default is enough, and bringing your own OpenRouter key is optional.