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Competitor Research

Deep intel from a single URL

Competitor Research generates a comprehensive intelligence report on any company from a single URL. One call covers identity, positioning, pricing, social media, content strategy, advertising, customer reviews, hiring signals, tech infrastructure, financials, and competitive landscape.

Manual competitive research takes hours — scraping websites, checking social channels, reading reviews, searching job boards. This tool runs all of those in parallel and returns a structured report you can act on immediately. It's particularly useful before a pitch, product launch, or market entry decision.

What you can do

  • research_competitor — full intelligence report on any company from its homepage URL, covering up to 12 sections including positioning, pricing, social, ads, reviews, hiring, and infrastructure

Who it's for

Founders, product managers, sales teams, and marketers who need a fast read on what competitors are doing. Also useful for investors conducting preliminary due diligence or consultants benchmarking a client's market position.

How to use it

  1. Use research_competitor and pass the competitor's homepage URL
  2. Omit the sections parameter to get all 12 sections, or pass a specific list like ["identity", "positioning", "pricing"] to focus on what matters most
  3. The tool runs asynchronously — it returns a job ID and you poll for the completed report. Advertising and app-store sources emit source-level progress updates while slow providers finish
  4. Chain with other tools for deeper digs: use the advertising section to inform ad library searches, or the hiring section to track strategic direction
Research Competitor

Takes a competitor URL and returns a comprehensive intelligence report including company overview, positioning, pricing, social media presence, content strategy, advertising activity, customer reviews, hiring signals, and competitive landscape.

Returns: Competitive intelligence report with executive summary, key insights, and 12 sections covering identity, positioning, social, content, ads, reviews, and more.
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v0.032026-05-13
  • Added Phase 4 source-level progress updates for slow advertising and app-store provider calls
v0.022026-03-22
  • Added subtitle, expanded description, and agent instructions
v0.012026-03-20
  • Initial release

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What you can do with Competitor Research

Map Your Competitive Landscape

Identify and map all competitors in your market to understand the full competitive landscape.

  1. Ask Claude: "Research competitors in the project management SaaS space using the competitor-research tool"
  2. Claude calls research_competitor and returns a detailed breakdown of key players
  3. Ask follow-up: "Categorize these competitors by market segment and threat level"
  4. Request: "Identify any emerging competitors or startups I should watch"

Analyze Competitor Features

Compare competitor product features to identify gaps and opportunities in your own offering.

  1. Ask Claude: "Analyze the features of Notion, Coda, and Slite using the competitor-research tool"
  2. Claude calls research_competitor for each and returns detailed feature breakdowns
  3. Ask: "Create a feature comparison matrix highlighting gaps and unique strengths"
  4. Request: "Which features should we prioritize based on competitive gaps?"

Track Competitor Pricing

Monitor and analyze competitor pricing strategies to optimize your own pricing and positioning.

  1. Ask Claude: "Research the pricing of Slack, Microsoft Teams, and Discord using competitor-research"
  2. Claude analyzes each competitor's pricing structure and returns a detailed breakdown
  3. Ask: "Compare their pricing tiers and identify where we could price competitively"
  4. Request: "What pricing strategy would you recommend based on these findings?"
Browse all 8 Competitor Researchguides →

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Frequently Asked Questions

What does a competitor report include?

It can cover identity, positioning, pricing, social, content, advertising, reviews, hiring, infrastructure, financials, and competitive landscape from one website URL.

Can I keep the report focused on just a few areas?

Yes. Pass a `sections` array to narrow the analysis, such as `["identity", "positioning"]` for a quick overview or `["social", "content", "advertising"]` for marketing.

Do I need the full site or just the homepage URL?

Use the homepage URL. The tool is designed to start from one public URL and build the report from there.

Is this instant or does it take a while?

It runs asynchronously and can take roughly 45 to 120 seconds. Poll with `get_job_result` until the report is ready.