Map Your Competitive Landscape
Identify and map all competitors in your market to understand the full competitive landscape.
Competitor Research
Deep intel from a single URL
Generate a comprehensive intelligence report on any company from their website URL. Covers identity, positioning, pricing, social media, content, advertising, reviews, hiring, infrastructure, financials, and competitive landscape in one call.
Research Competitor
Takes a competitor URL and returns a comprehensive intelligence report including company overview, positioning, pricing, social media presence, content strategy, advertising activity, customer reviews, hiring signals, and competitive landscape.
Returns: Competitive intelligence report with executive summary, key insights, and 12 sections covering identity, positioning, social, content, ads, reviews, and more.
Parameters
url *stringURL of the competitor website to research (e.g. https://linear.app)
sectionsarraySections to include in the report. Omit for all sections. Use fewer sections to reduce cost and time.
Example
Full competitive research on a SaaS company
curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
-d '{
"tool": "competitor-research",
"skill": "research_competitor",
"input": {
"url": "https://linear.app"
}
}' \
https://api.toolrouter.com/v1/tools/callQuick Start
MCP (Claude Code)
claude mcp add --transport stdio \
--env TOOLROUTER_API_KEY=YOUR_API_KEY \
toolrouter -- npx -y toolrouter-mcpREST API
curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
-d '{"tool":"competitor-research","skill":"research_competitor","input":{}}' \
https://api.toolrouter.com/v1/tools/callUse Cases
Analyze Competitor Features
Compare competitor product features to identify gaps and opportunities in your own offering.
Research Competitor Ad Creatives
Research what ads your competitors are running across Facebook and Google to understand their messaging and creative strategy.
Analyze App Review Sentiment
Understand how users feel about your app by analyzing sentiment patterns across hundreds or thousands of reviews.
Workflows
Competitor Analysis Suite
Build a complete competitive intelligence dossier by combining company research, SEO analysis, social media audits, and ad library searches.
Full-Funnel Ad Research
Research competitor advertising across platforms, analyze their strategy, study their organic content, and generate your own ad creatives.
Competitor Content Gap Analysis
Find content gaps by comparing pages with competitors, mapping their content strategy, scoring opportunities, and validating with SERP data.
Social Commerce Research
Research social commerce opportunities by analyzing shops, tracking viral commerce content, studying competitors, and monitoring market trends.
Frequently Asked Questions
What does a competitor report include?
It can cover identity, positioning, pricing, social, content, advertising, reviews, hiring, infrastructure, financials, and competitive landscape from one website URL.
Can I keep the report focused on just a few areas?
Yes. Pass a `sections` array to narrow the analysis, such as `["identity", "positioning"]` for a quick overview or `["social", "content", "advertising"]` for marketing.
Do I need the full site or just the homepage URL?
Use the homepage URL. The tool is designed to start from one public URL and build the report from there.
Is this instant or does it take a while?
It runs asynchronously and can take roughly 45 to 120 seconds. Poll with `get_job_result` until the report is ready.