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Category Ad Benchmark

What hooks, offers and personas dominate a category

MarketingFrom $0.01

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Use ToolRouter to benchmark ads in category: which hooks, offers and personas dominate and which are open.
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On it. Running Category Ad Benchmark now and I'll bring the results straight back here.

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About

Category Ad Benchmark breaks a vertical or category's ads down by hook type, offer, persona or any other creative dimension, and shows each one's share among all ads and among winning ads.

See what everyone does, what the winners do more of, and what nobody is doing yet.

What you can do

  • See the share of each hook type, offer and persona
  • Compare all ads with winning ads
  • Spot open angles nobody uses
  • Focus on video or image, or running ads only

Who it's for

Creative strategists, brand teams and agencies entering or defending a category.

How to use it

  1. Call creative_benchmark with a vertical id such as supplements_vitamins or skincare
  2. Look for a winner_lift above 1

Getting started

Pass ["supplements_vitamins"] as vertical to creative_benchmark.

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