Play Store ASO covers the full cycle of Android app store optimisation — from competitor research with no credentials required, to managing your own listing, screenshots, releases, and reviews through the official API. It's the fastest way to research what's ranking for a keyword, audit your listing for gaps, update titles and descriptions across multiple locales, and respond to user reviews at scale.
Research skills work without any account connection. Management skills — updating listings, uploading screenshots, replying to reviews — require a Google Play Console service account. The workflow is designed to be safe: update_listing defaults to dry-run mode so you can preview every change before applying it.
What you can do
- Search Google Play by keyword to see what apps rank and their ratings, installs, and prices
- Get full metadata for any Android app by package name
- Audit all your store listings across locales for missing or short content
- Export a complete backup of all listings, images, and track data
- Update titles, descriptions, and video URLs per locale — with dry-run preview
- List, upload, and manage screenshots and feature graphics by type and locale
- Check release track status across production, beta, alpha, and internal tracks
- Fetch and reply to user reviews
Who it's for
Mobile app developers, product managers, growth marketers, and ASO specialists who need to research competitors and optimise their own Google Play listings. Useful for agencies managing multiple apps and developers launching new apps who want to understand the competitive landscape.
How to use it
- Use search_apps to find what ranks for your target keyword — no credentials needed
- Use app_details to get full metadata for any app by package name
- Connect your Google Play service account, then use audit_listings to find gaps in your listing
- Use update_listing with dry_run: true to preview changes before applying them
- Use list_reviews and reply_to_review to manage user feedback
Getting started
Research skills work immediately. Management skills require connecting your Google Play Console service account.
