How to Research Competitor Ad Creatives with Claude
Research competitor ad creatives using Claude and ToolRouter. Discover what ads your competitors run on Facebook and Google.
Tool
Claude researches competitor ad creatives and helps you analyze creative strategies through conversation. After finding their ads across Facebook and Google, ask Claude to identify messaging patterns, suggest what creative approaches are working best, or compare ad strategies across multiple competitors in a single session.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Ad Library Search tool:
- Ask Claude: "Search for ads run by competitor.com on Facebook and Google using the Ad Library Search tool"
- Claude calls search_facebook_ads and search_google_advertisers, returning active ad creatives
- Ask follow-up: "What messaging themes appear most often in their ads?"
- Claude can analyze patterns across multiple competitors in a single session
Example Prompt
Try this with Claude using the Ad Library Search tool
Use the Ad Library Search tool to find all ads run by HubSpot on Facebook and Google. Summarize their main messaging themes and ad formats.
Tips
- Claude excels at identifying patterns across dozens of ad creatives in one conversation
- Ask Claude to export findings as a table comparing competitor messaging strategies
- Search multiple competitors to map the full competitive advertising landscape