Analyze Ad Messaging Trends
Analyze messaging trends in your industry by searching ads across Facebook and LinkedIn to spot what resonates.
Research Competitor Ad Creatives
Research what ads your competitors are running across Facebook and Google to understand their messaging and creative strategy.
ToolKnowing what ads your competitors run is one of the most valuable competitive intelligence activities in digital marketing. By searching ad libraries across Facebook and Google, you can see their exact copy, imagery, calls to action, and landing pages — revealing their positioning strategy and what resonates with your shared audience.
ToolRouter's Ad Library Search tool lets you query Facebook and Google ad libraries programmatically. Search by company name, keyword, or industry to surface active and recent ads. You get full creative details including ad copy, media type, and estimated reach, giving you a clear picture of what your competitive landscape looks like.
This research is invaluable when planning new campaigns, entering a new market, or trying to differentiate your messaging. Instead of guessing what might work, you can learn from what competitors have already tested and proven in the market.
Agent Guides
Claude
- Connect ToolRouter to Claude: claude mcp add toolrouter -- npx -y toolrouter-mcp
- Ask Claude: "Search for ads run by competitor.com on Facebook and Google using the Ad Library Search tool"
- Claude calls search_facebook_ads and search_google_advertisers, returning active ad creatives
ChatGPT
- Add ToolRouter to ChatGPT using the MCP JSON configuration
- Start a conversation: "Find all ads that competitor.com is running on Facebook and Google"
- ChatGPT uses ToolRouter's Ad Library Search to fetch and present the ad creatives
Copilot
- Add ToolRouter to your Copilot MCP configuration
- Open Copilot Chat and ask: "Search for ads by competitor.com on Facebook and Google"
- Copilot calls ToolRouter's Ad Library Search and returns the ad creatives inline
OpenClaw
- Connect ToolRouter to OpenClaw: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
- Ask OpenClaw: "Search for ads by competitor.com on Facebook and Google"
- OpenClaw fetches the data via ToolRouter and presents the ad creatives
Related Use Cases
Find Successful Ad Formats
Find ad formats that work by analyzing what types of creatives top advertisers use most on Facebook.
Track Competitor Ad Patterns
Track competitor advertising patterns across Facebook and Google to understand their campaign cadence and focus areas.
Discover New Ad Angles
Find fresh advertising angles by exploring ads across Facebook and Reddit to break through creative fatigue.