Tools / Ad Library Search / Use Cases / Research Competitor Ad Creatives

Research Competitor Ad Creatives

Research what ads your competitors are running across Facebook and Google to understand their messaging and creative strategy.

Quick answer: Use the Ad Library Search tool through ToolRouter to research competitor ad creatives directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

Ad Library Search

Knowing what ads your competitors run is one of the most valuable competitive intelligence activities in digital marketing. By searching ad libraries across Facebook and Google, you can see their exact copy, imagery, calls to action, and landing pages — revealing their positioning strategy and what resonates with your shared audience.

ToolRouter's Ad Library Search tool lets you query Facebook and Google ad libraries programmatically. Search by company name, keyword, or industry to surface active and recent ads. You get full creative details including ad copy, media type, and estimated reach, giving you a clear picture of what your competitive landscape looks like.

This research is invaluable when planning new campaigns, entering a new market, or trying to differentiate your messaging. Instead of guessing what might work, you can learn from what competitors have already tested and proven in the market.

How to research competitor ad creatives with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude researches competitor ad creatives and helps you analyze creative strategies through conversation. After finding their ads across Facebook and Google, ask Claude to identify messaging patterns, suggest what creative approaches are working best, or compare ad strategies across multiple competitors in a single session.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to research competitor ad creatives with Claude

Once connected (see setup above), use the Ad Library Search tool:

Ask Claude: "Search for ads run by competitor.com on Facebook and Google using the Ad Library Search tool"
Claude calls search_facebook_ads and search_google_advertisers, returning active ad creatives
Ask follow-up: "What messaging themes appear most often in their ads?"
Claude can analyze patterns across multiple competitors in a single session

Example prompt for Claude

Try this with Claude using the Ad Library Search tool

Use the Ad Library Search tool to find all ads run by HubSpot on Facebook and Google. Summarize their main messaging themes and ad formats.

Tips for Claude

Claude excels at identifying patterns across dozens of ad creatives in one conversation
Ask Claude to export findings as a table comparing competitor messaging strategies
Search multiple competitors to map the full competitive advertising landscape

ChatGPT discovers competitor ads and presents them with strategic analysis. It categorizes creatives by format, messaging theme, and platform, explains why certain ad approaches likely perform well, and can generate creative brief suggestions inspired by the most effective competitor ads for your marketing team.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to research competitor ad creatives with ChatGPT

Once connected (see setup above), use the Ad Library Search tool:

Start a conversation: "Find all ads that competitor.com is running on Facebook and Google"
ChatGPT uses ToolRouter's Ad Library Search to fetch and present the ad creatives
Request analysis: "What are the top themes and calls to action in these ads?"
Ask for recommendations on how to differentiate your own ads

Example prompt for ChatGPT

Try this with ChatGPT using the Ad Library Search tool

Search for ads by Mailchimp on Facebook and Google. What messaging do they use most? How can I differentiate?

Tips for ChatGPT

ChatGPT is great at summarizing messaging themes across large ad sets
Ask it to categorize ads by funnel stage: awareness, consideration, conversion
Use the analysis to brief your creative team on competitor positioning

Copilot researches competitor ad creatives from your IDE, especially useful for developers building ad performance dashboards, creative management tools, or marketing analytics features. Pull real competitor ad data alongside the code that processes it, enabling realistic feature development with actual ad library data.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to research competitor ad creatives with Copilot

Once connected (see setup above), use the Ad Library Search tool:

Open Copilot Chat and ask: "Search for ads by competitor.com on Facebook and Google"
Copilot calls ToolRouter's Ad Library Search and returns the ad creatives inline
Ask for specific insights: "What landing pages do these ads link to?"
Use the results to inform your own marketing pages and copy

Example prompt for Copilot

Try this with Copilot using the Ad Library Search tool

Find ads run by competitor.com on Facebook and Google. What landing page patterns do they use?

Tips for Copilot

Useful for aligning marketing copy with what you see in code-level landing page work
Reference competitor ad copy while writing your own landing page content
Combine with SEO tool to check if competitor landing pages are also organic-optimized

OpenClaw researches competitor ad creatives across multiple platforms in a single automated run, producing structured records with ad copy, formats, targeting signals, and activity timelines. The batch approach builds comprehensive ad intelligence databases and outputs data formatted for marketing analytics pipelines.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to research competitor ad creatives with OpenClaw

Once connected (see setup above), use the Ad Library Search tool:

Ask OpenClaw: "Search for ads by competitor.com on Facebook and Google"
OpenClaw fetches the data via ToolRouter and presents the ad creatives
Request deeper analysis: "Identify the top 5 most common messaging angles"
Use the findings to shape your own campaign strategy

Example prompt for OpenClaw

Try this with OpenClaw using the Ad Library Search tool

Find all ads run by competitor.com on Facebook and Google. What are their top 5 messaging angles?

Tips for OpenClaw

OpenClaw can batch-search multiple competitors efficiently
Ask for structured output for import into your campaign planning tools
Chain with other marketing tools for a comprehensive competitive analysis

Frequently Asked Questions

How do I research competitor ad creatives with an AI assistant?

Research what ads your competitors are running across Facebook and Google to understand their messaging and creative strategy. Connect the Ad Library Search tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Search for ads run by competitor.com on Facebook and Google using the Ad Library Search tool" Claude calls search_facebook_ads and search_google_advertisers, returning active ad creatives

Which AI assistants can research competitor ad creatives?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all research competitor ad creatives using the Ad Library Search tool through ToolRouter, with no API keys or coding required.

What does the Ad Library Search tool do?

Search and analyze ads across Facebook, Google, LinkedIn, and Reddit to research competitor strategies and discover winning creative patterns.

Related Use Cases

Open Analyze Ad Messaging Trends

Analyze Ad Messaging Trends

Analyze messaging trends in your industry by searching ads across Facebook and LinkedIn to spot what resonates.

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Open Find Successful Ad Formats

Find Successful Ad Formats

Find ad formats that work by analyzing what types of creatives top advertisers use most on Facebook.

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Open Track Competitor Ad Patterns

Track Competitor Ad Patterns

Track competitor advertising patterns across Facebook and Google to understand their campaign cadence and focus areas.

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Open Discover New Ad Angles

Discover New Ad Angles

Find fresh advertising angles by exploring ads across Facebook and Reddit to break through creative fatigue.

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Related Workflows

Competitor Analysis SuiteBuild a complete competitive intelligence dossier by combining company research, SEO analysis, social media audits, and ad library searches.Full-Funnel Ad ResearchResearch competitor advertising across platforms, analyze their strategy, study their organic content, and generate your own ad creatives.Ecommerce Competitor IntelligenceGather ecommerce competitive intelligence by scraping pricing data, researching businesses, monitoring social commerce, and analyzing ad campaigns.