How to Research Competitor Ad Creatives with ChatGPT
Discover competitor ads on Facebook and Google using ChatGPT and ToolRouter. AI-powered ad creative research.
Tool
ChatGPT discovers competitor ads and presents them with strategic analysis. It categorizes creatives by format, messaging theme, and platform, explains why certain ad approaches likely perform well, and can generate creative brief suggestions inspired by the most effective competitor ads for your marketing team.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
Steps
Once connected (see setup above), use the Ad Library Search tool:
- Start a conversation: "Find all ads that competitor.com is running on Facebook and Google"
- ChatGPT uses ToolRouter's Ad Library Search to fetch and present the ad creatives
- Request analysis: "What are the top themes and calls to action in these ads?"
- Ask for recommendations on how to differentiate your own ads
Example Prompt
Try this with ChatGPT using the Ad Library Search tool
Search for ads by Mailchimp on Facebook and Google. What messaging do they use most? How can I differentiate?
Tips
- ChatGPT is great at summarizing messaging themes across large ad sets
- Ask it to categorize ads by funnel stage: awareness, consideration, conversion
- Use the analysis to brief your creative team on competitor positioning