How to Analyze Industry Ad Campaigns with Claude
Analyze industry ad campaigns using Claude and ToolRouter. Benchmark sector advertising on Facebook and LinkedIn.
Tool
Claude analyzes industry ad campaigns on Facebook and LinkedIn, then helps you understand the competitive advertising landscape through conversation. Ask which companies are advertising most aggressively, what messaging strategies dominate your sector, or how your ads compare to industry norms.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Ad Library Search tool:
- Ask Claude: "Search for ads about 'cybersecurity' on Facebook and LinkedIn using the Ad Library Search tool"
- Claude calls search_facebook_ads and search_linkedin_ads, returning ads from both platforms
- Ask: "What are the common themes, offers, and proof points used in cybersecurity advertising?"
- Claude maps the industry advertising landscape and identifies both norms and outliers
Example Prompt
Try this with Claude using the Ad Library Search tool
Search Facebook and LinkedIn ads for "cybersecurity". Map the industry advertising landscape — what are the norms and who is doing something different?
Tips
- Claude can compare B2B (LinkedIn) vs B2C (Facebook) messaging for the same industry
- Ask for an industry advertising playbook based on the analysis
- Identify the top 3 ways you could differentiate your ads from the industry standard