How to Track Competitor Ad Patterns with Claude
Track competitor ad patterns using Claude and ToolRouter. Monitor advertising activity across Facebook and Google.
Tool
Claude tracks competitor ad patterns and helps you interpret what their advertising activity reveals about their strategy. After gathering data, discuss whether competitors are ramping up spend before a launch, shifting budget between platforms, or testing new audiences. The conversational format turns raw ad data into strategic intelligence.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Ad Library Search tool:
- Ask Claude: "Get all of competitor.com's ads on Facebook and Google using the Ad Library Search tool"
- Claude calls get_facebook_company_ads and get_google_company_ads and presents the full portfolio
- Ask: "How many active ads do they have? What themes are they pushing hardest?"
- Claude analyzes volume, recency, and messaging focus to reveal their advertising priorities
Example Prompt
Try this with Claude using the Ad Library Search tool
Get all ads from Salesforce on Facebook and Google. How many active campaigns do they have? What products are they pushing hardest?
Tips
- Run this check monthly to track changes in competitor ad activity over time
- Compare multiple competitors to see who is investing most in advertising
- Ask Claude to flag new campaigns that appeared since your last check