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Monitor Brand Mentions

Track where and how your brand is being discussed across the web and in news coverage.

Tool
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Web Search

Knowing what people say about your brand is critical for reputation management, PR response, and understanding public perception. Brand mentions happen across news sites, blogs, forums, review sites, and social platforms. Missing a negative mention can let a small issue snowball into a crisis.

ToolRouter's Web Search tool lets you search for your brand name across both general web results and news sources simultaneously. The search skill catches blog posts, forum discussions, and review mentions, while news_search surfaces press coverage and media mentions. Together they give you a comprehensive view of your brand's online presence.

This is especially valuable for PR teams managing brand reputation, marketing teams tracking campaign impact, and founders who want to know every time their company is mentioned. Running brand monitoring searches daily or weekly builds a timeline of sentiment that helps you spot trends before they become problems.

Agent Guides

Claude

  1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask Claude: "Search for mentions of 'Acme Corp' across the web and news using the web-search tool"
  3. Claude runs search and news_search for your brand name and presents all mentions
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ChatGPT

  1. Configure ToolRouter in ChatGPT via MCP settings
  2. Ask: "Find all recent mentions of my brand 'Acme Corp' on the web and in news"
  3. ChatGPT searches both sources and presents a consolidated mention report
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Copilot

  1. Add ToolRouter to Copilot MCP config
  2. In Copilot Chat: "Search for mentions of our product name across the web"
  3. Review mentions inline in your editor
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OpenClaw

  1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask: "Search for mentions of 'Acme Corp' on the web and in news sources"
  3. OpenClaw returns mentions from both channels
Read full guide →

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