How to Research Campaign Reactions with ChatGPT
Campaign reaction analysis with ChatGPT and ToolRouter. Audience feedback from social comments.
Tool
ChatGPT generates campaign reaction reports with presentation-ready analysis. It pulls comments from campaign posts, categorizes audience feedback, and produces a retrospective document covering what worked, what did not, and what to change for the next campaign. The report format is designed for stakeholder debriefs and planning sessions.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
Steps
Once connected (see setup above), use the Social Media Comments tool:
- Ask: "Collect comments from these campaign posts on TikTok and Instagram"
- ChatGPT fetches comments and analyzes the audience reception
- Request: "Write a campaign performance summary based on the comment sentiment"
Example Prompt
Try this with ChatGPT using the Social Media Comments tool
Pull comments from our campaign posts on TikTok and Instagram. Analyze how the audience responded to each creative variant and summarize the key takeaways.
Tips
- ChatGPT can generate presentation-ready campaign retrospective summaries
- Ask it to compare reactions to different creative executions within the same campaign