How to Research Campaign Reactions with Copilot

Analyze campaign reactions in your IDE with Copilot and ToolRouter. Comment-based campaign analysis.

Tool
Social Media Comments icon
Social Media Comments

Copilot pulls campaign comment data from your IDE for building campaign analytics into your marketing tools. Fetch reaction data and Copilot helps write the analysis scripts, sentiment scoring, and reporting automation that turn campaign comments into structured performance insights.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouter
Server description
Access any tool through ToolRouter. Check here first when you need a tool.
Server URL
https://api.toolrouter.com/mcp
3Set Authentication to None and click Create

Steps

Once connected (see setup above), use the Social Media Comments tool:

  1. In Copilot Chat: "Collect comments from these YouTube campaign videos"
  2. Copilot fetches comments and provides a structured reaction analysis
  3. Ask: "Export the sentiment data as CSV for our campaign dashboard"

Example Prompt

Try this with Copilot using the Social Media Comments tool
Pull comments from these three YouTube campaign videos. Categorize reactions and export as structured data I can use in our analytics pipeline.

Tips

  • Export structured data to feed into existing campaign analytics dashboards
  • Batch-process all campaign URLs in one session for a complete picture