Try Claude
Lead FinderFind & enrich companies and people
AI Tools for Public Relations Specialists
AI tools that help PR specialists monitor media coverage, research journalists, track brand sentiment, draft press releases, and manage reputation crises.
Get started for free
Works in Chat, Cowork and Code
PublicationHeadlineSentiment
BloombergRivian Cuts Production Forecast Amid Supply Chain PressureNegative
ReutersRivian Secures $1B Amazon Delivery Van Order ExtensionPositive
WSJEV Startups Navigate Tough Path to ProfitabilityNeutral
TechCrunchRivian R2 Launch Event Draws Strong Pre-Order ResponsePositive
4 of 28 articles · 7 days · Mixed sentiment
Media coverage monitoring
Track breaking news, brand mentions, and industry coverage across thousands of publications in real time. Stay ahead of emerging stories, monitor competitor press, and build a comprehensive record of earned media.
Monitor all news coverage of "Beyond Meat" in the past 14 days. Categorize by sentiment, top publications, and key story angles.
Found 67 articles. Sentiment: 41% negative (declining sales narrative), 34% neutral (earnings coverage), 25% positive (new partnership announcements). Top outlets: Reuters (8), Bloomberg (6), WSJ (5). Main angles: Q2 earnings miss, McDonald's contract uncertainty, sustainability credentials. Flagged: 2 viral negative pieces driving 40% of social shares.
ToolRouter search_news
OutletHeadlineSentiment
ReutersBeyond Meat Q2 Revenue Misses Estimates — Shares Down 9%Negative
BloombergPlant-Based Meat Category Faces Demand SlowdownNegative
Fast CompanyBeyond Meat Signs New European Retail Distribution DealPositive
WSJMcDonald's Tests Plant-Based Menu Reduction in US StoresNegative
4 of 67 articles · 14 days · 41% negative
AI reputation monitoring
Check what large language models like ChatGPT, Claude, Gemini, and Perplexity say when users ask about your brand or category. As AI-assisted search grows, controlling your AI narrative is as important as controlling your Google ranking.
Check what AI models say when users ask "is Boeing safe to fly?" — how is our brand perceived, and what facts are being surfaced?
Boeing mentioned in all 4 AI models. Key facts surfaced: 2 MAX crashes cited in 3/4 models, recent quality control investigations in 2/4 models. Positive: safety record improvements noted in 2/4. Recommended: proactive narrative around 2024 safety investments to shift AI-retrieved context.
ToolRouter check_brand
ChatGPT
MAX crashes cited, quality investigations noted — balanced tone
Gemini
Safety record improvements highlighted alongside MAX history
Perplexity
737 MAX crashes foregrounded — 2024 safety investments not mentioned
Claude
Neutral — cites NTSB findings and recovery progress equally
Social media crisis monitoring
Track real-time social conversations about your brand across TikTok, Twitter/X, Reddit, and Instagram. Detect emerging crises early, monitor sentiment shifts, and gather the raw social data needed for crisis response decisions.
Monitor all Twitter/X, TikTok, and Reddit posts mentioning our brand "FreshMart" in the last 48 hours. Alert me to any negative viral content.
Found 2,847 mentions. 1 viral negative: TikTok video (1.2M views) alleging food safety issue — posted 14 hours ago, rapidly spreading. 89% of Reddit mentions reference the video. Recommended: immediate response statement within 2 hours. Full crisis brief compiled.
ToolRouter search_content
Total mentions
2,847 across X, TikTok, Reddit
Viral TikTok
1.2M views — food safety allegation, posted 14 hrs ago
Reddit volume
89% of r/FreshMart mentions reference the viral video
Sentiment shift
From 68% positive to 34% positive in 24 hours
Recommendation
Issue response statement within 2 hours — crisis brief attached
Journalist and media contact research
Find journalists, editors, and media contacts at target publications by beat, publication, and region. Build targeted media lists for story pitches and press releases without paying for expensive media database subscriptions.
Find journalists covering climate tech and sustainability at major US publications — TechCrunch, Wired, Fast Company, and The Guardian. I'm pitching a carbon capture story.
Found 34 journalists matching the beat. By publication: TechCrunch (7), Wired (9), Fast Company (8), Guardian US (10). Filtered to 18 with recent climate tech bylines in the past 90 days. List includes name, publication, recent articles, and LinkedIn profile.
ToolRouter find_leads
NamePublicationBeat
Priya IyerTechCrunchClimate Tech
Sam OkaforWiredEnvironment
Claire NguyenFast CompanySustainability
David WalshThe GuardianClimate
4 of 34 matching journalists · 18 with recent climate tech bylines
Industry news and competitive PR monitoring
Track competitor press releases, media coverage, and earned media wins. Understand what stories your competitors are placing, which journalists are covering them, and what narrative they're building in the press.
Monitor all press coverage of our competitors Impossible Foods and NotCo over the past 30 days. What stories are they placing and with which outlets?
Impossible Foods: 28 articles — dominated by new retail distribution deal (Forbes, Reuters). NotCo: 18 articles — Series D announcement drove 12 of them. Both brands placed sustainability angle stories in WSJ. Neither has placed a piece in Wired or Fast Company — opportunity for our pitch.
ToolRouter search_news
BrandOutletStory angle
Impossible FoodsForbesNew retail distribution deal
Impossible FoodsReutersGrocery chain expansion
NotCoTechCrunchSeries D funding announcement
NotCoWSJAI-driven product development
4 of 46 articles · Wired / Fast Company pitch opportunity open
ToolRouter research_competitor
Impossible Foods
28 articles — retail deal dominated coverage (Forbes, Reuters)
NotCo
18 articles — Series D drove 67% of coverage
Shared angle
Both placed sustainability stories in WSJ
Gap identified
Neither placed in Wired or Fast Company — pitch opportunity
Crisis research and background briefing
When a crisis breaks, quickly research all relevant background — media history, regulatory actions, social context, and stakeholder reactions. Build a comprehensive situation brief in minutes instead of hours.
Our CEO is about to comment on the supply chain controversy. Research: what's been reported, what did we say before, what are critics saying, and what did similar companies do in comparable situations?
Crisis brief compiled. 31 articles since the story broke. Our previous statements: 2 — March press release and CEO tweet (both attached). Critic themes: 3 NGOs, 1 class action. Comparable crises: H&M Conscious Collection backlash (2019), Everlane transparency fallback (2020). Both recovered with specific commitment timelines. Recommended messaging framework included.
ToolRouter research
Press coverage
31 articles since story broke — Bloomberg, Reuters, WSJ
Our prior statements
March press release + CEO tweet — both on record
Critic themes
3 NGOs cited, 1 class action filed in S.D.N.Y.
Comparable crises
H&M (2019), Everlane (2020) — both recovered with timeline commitments
Recommendation
Specific commitment timeline + third-party audit announcement
Ready-to-use prompts
Brand coverage audit
Find all news articles mentioning our brand "Sweetgreen" published in the past 30 days. Categorize by: publication type (trade, consumer, business), sentiment, story angle, and journalist name. Export as a coverage report.
AI brand perception check
Check what ChatGPT, Claude, Gemini, and Perplexity say when users ask about "best fast casual restaurant chains." Is our brand mentioned? How are we described? What facts are being surfaced?
Social sentiment monitoring
Search TikTok, Reddit, and Twitter/X for mentions of our brand in the past 7 days. Surface the top 10 most-engaged negative posts and summarize the recurring themes in negative mentions.
Journalist research for pitch
Find journalists who have written about sustainable packaging in the past 6 months at publications including Bloomberg, WSJ, Forbes, and Fast Company. Include name, publication, recent article topics, and LinkedIn profile.
Competitor PR analysis
Track all media coverage of Oatly, Califia Farms, and Minor Figures in the past 60 days. What PR wins have they had? Which journalists are covering them? What narrative angles are working?
Crisis background research
Research the media coverage and public response to the 2023 Lululemon see-through pants product crisis. What was their PR response timeline, what worked, and what were the lasting brand perception effects?
Reddit community sentiment
Research discussions about our brand on Reddit — which subreddits mention us, what are the top upvoted posts about us, and what recurring themes appear in comments?
Press release research
I'm drafting a press release about our Series B fundraise. Research: typical funding announcement press releases in our industry (EdTech), standard structure and length, top quotes CEOs use, and which wire services drive the most pickup.
Tools to power your best work
Competitor ResearchDeep intel from a single URL
Deep ResearchAI research reports with citations
Search creators, tags & posts
Pull comments from social platforms
Brand Mentions AIMonitor how AI chatbots talk about your brand
People SearchFind anyone across 500+ sites
NewsSearch and track news worldwide
165+ tools.
One conversation.
Everything public relations specialists need from AI, connected to the assistant you already use. No extra apps, no switching tabs.
Weekly media monitoring report
Build a comprehensive weekly media report: news coverage, social sentiment, and AI brand perception — delivered as a consistent brief for executive stakeholders.
Press pitch campaign
Research your story angle, build a targeted media list, and monitor pickup after distribution.
Crisis response preparation
When a crisis breaks, quickly build the intelligence brief needed to respond: media coverage, social volume, historical precedents, and stakeholder mapping.
Frequently Asked Questions
How current is the news monitoring data?
News searches pull from continuously updated sources covering thousands of publications worldwide. Most articles appear within hours of publication. For major breaking stories, results are typically available in near real-time.
Can I set up automated brand monitoring alerts?
Currently these tools are best used for regular manual monitoring — a daily or weekly review cadence. For 24/7 automated alerting, combine these research tools with a dedicated monitoring workflow.
How does AI brand mention monitoring help PR strategy?
Brand Mentions AI shows what ChatGPT, Claude, Gemini, and Perplexity say about your brand when users ask questions. As more people use AI assistants to research companies, what the AI says matters as much as what Google ranks. PR teams can use this to identify narrative gaps and correct misinformation at the source.
Can I research journalists without a media database subscription?
Lead Finder can identify journalists by name, publication, and beat by searching public professional data. This is useful for building targeted pitch lists. For the most comprehensive and continuously updated journalist databases, dedicated media relations platforms offer broader coverage.
What's the best way to monitor a developing crisis in real time?
Combine Social Media Search (for organic posts and viral content), Social Media Comments (for audience reaction to specific videos or posts), and News (for press coverage) in a regular monitoring cadence — every 2–4 hours during an active crisis.
Give your AI superpowers.
Get started for free
Works in Chat, Cowork and Code