How to Research Campaign Reactions with Claude
Analyze marketing campaign reactions with Claude and ToolRouter. Comment analysis across platforms.
Tool
Claude makes campaign reaction analysis an interactive terminal debrief. Pull comments from all campaign posts and Claude analyzes audience reception across platforms, discussing which creative elements resonated and which fell flat. Ask follow-up questions like "did the humor land differently on TikTok versus Instagram?" for a nuanced, cross-platform campaign assessment.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Media Comments tool:
- Ask Claude: "Pull comments from all our campaign posts -- here are the TikTok, YouTube, and Instagram URLs"
- Claude collects comments across platforms and analyzes the overall campaign reception
- Ask: "Which platform had the best reception? What messaging resonated most?"
Example Prompt
Try this with Claude using the Social Media Comments tool
Collect comments from these three campaign posts -- one on TikTok, one on YouTube, one on Instagram. Compare audience reactions across platforms and identify what messaging worked best.
Tips
- Include all creative variants to compare which execution resonated most with each audience
- Ask Claude to write a campaign retrospective summary based on the comment analysis