Try Claude
Deep ResearchAI research reports with citations
AI Tools for Influencer Marketing Managers
AI tools that help influencer marketing managers discover creators, audit audiences, benchmark performance, track campaigns, and brief creator partners at scale.
Get started for free
Works in Chat, Cowork and Code
HandleFollowersEng. rate
@cleanbeautyclub1.4M7.2%
@naturalglow.co820K6.8%
@purelyphenomenal540K8.1%
@skincarediary_1.1M5.6%
4 of 28 matches · 5%+ engagement
Creator discovery and performance vetting
Find creators in any niche across TikTok, Instagram, and YouTube with precise filtering by follower range, engagement rate, and content category. Get detailed analytics before any outreach — no wasted pitches to creators who won't convert.
Find TikTok creators in the home organization and decluttering niche with 200K–3M followers. I need engagement rates, audience demographics, and recent sponsored content history.
Found 28 creators matching criteria. Top by engagement: @declutterwithme (1.2M, 8.4% ER), @neat_method_official (890K, 6.1% ER), @thehomeedit (3.8M, 4.9% ER). Audience: 78–85% female, 25–44 dominant age. 3 have recent brand partnerships in adjacent categories (storage brands). Clear for outreach.
ToolRouter get_creator_profile
HandleFollowersEng. rate
@declutterwithme1.2M8.4%
@neat_method_official890K6.1%
@thehomeedit3.8M4.9%
@organized.with.em560K7.3%
28 total matches · 3 with adjacent brand deals
Influencer campaign benchmarking
Research how successful influencer campaigns in your category were structured — creator tier mix, content formats, briefing strategies, and performance outcomes. Build campaigns based on what's proven rather than guesswork.
Research the influencer strategy behind the e.l.f. Cosmetics TikTok campaigns — creator tier mix, content formats, hashtags, and measured outcomes. What made them so successful?
e.l.f. campaign analysis: heavily weighted to micro-creators (73% of total activations, 10K–100K tier). Original audio (#elfcosmetics original song) drove 7B+ views. Creator briefs allowed full creative freedom — brand provided only the product + audio. Key insight: micro-creator authenticity outperformed macro-creator reach by 4x on engagement-to-spend ratio.
ToolRouter research
Creator tier mix
73% micro (10K–100K), 18% mid, 9% macro
Campaign reach
7B+ views via original audio challenge
Micro vs. macro ROI
Micro 4x better engagement-to-spend ratio
Brief strategy
Full creative freedom — product + audio only
Top hashtag
#elfcosmetics (3.2B organic uses)
Trending audio and format briefing
Identify the trending sounds, audio tracks, and content formats on TikTok before briefing your creator partners. Aligning creator content with trending audio dramatically increases organic reach and discovery.
What sounds and music are trending on TikTok in the skincare and beauty category right now? I need to include trending audio recommendations in our Q2 creator briefs.
Top trending in beauty: "Pink Pony Club" remix variant (+380% weekly), "Espresso" by Sabrina Carpenter still strong (>2B uses). Emerging audio: stripped-back aesthetic sounds with ASMR-style product application. Format trend: "fridge organization" with trending audio outperforming standard tutorial 2.8x. Recommend featuring audio list in creator brief.
ToolRouter get_popular_songs
TrackUsesWeekly surge
"Pink Pony Club" remix480M+380%
"Espresso" – Sabrina Carpenter2.1B+12%
ASMR product pour290M+55%
"Good Luck Babe!"620M+22%
4 of 20 trending tracks recommended for Q2 briefs
Influencer brand safety screening
Screen creator partners for brand safety risks before finalizing contracts. Check for sanctions, adverse media, past controversies, and reputational flags that could expose your brand to unwanted association.
Screen these 12 creator candidates for brand safety before we sign contracts for our family-friendly snack brand campaign. Flag anything that could be a brand risk.
Screened 12 creators. 10 cleared. 1 flagged: @handle_x had a public controversy involving brand fraud allegations in 2023 — documented by 3 major outlets. 1 inconclusive: @handle_y has undisclosed prior relationships with a direct competitor — potential exclusivity conflict. Recommend excluding flagged creator and seeking clarification from inconclusive.
ToolRouter screen
HandleFollowersResult
@snackwithsophie1.1MClear
@handle_x780KFlagged
@familyfoodie.tv2.3MClear
@handle_y960KInconclusive
12 screened · 10 cleared · 1 flagged · 1 inconclusive
Creator content performance analysis
Analyze which of your partner creators' posts are performing best — views, engagement, comments, and shares. Use this data to identify top performers, understand what content angles work, and optimize future briefings.
Pull the performance data for our 5 creator partners' sponsored posts from the past campaign. I need views, likes, shares, and top comments to include in the campaign report.
Campaign performance pulled. Highest performer: @creator_A — 4.2M views, 8.3% engagement rate, 1,840 comments (89% positive, strong purchase intent signals). Lowest: @creator_E — 62K views, 2.1% ER. Top comment theme across all 5: "What's the link?" (strong conversion signal). Campaign total: 7.1M organic reach.
ToolRouter get_posts
CreatorViewsEng. rate
@creator_A4.2M8.3%
@creator_B1.8M5.9%
@creator_C540K4.4%
@creator_E62K2.1%
7.1M total organic reach · campaign avg 5.4% ER
Social listening for campaign insights
Monitor what consumers say in response to influencer content — comment sentiment, questions, purchase intent signals, and organic conversation sparked by campaigns. Turn social reactions into actionable campaign insights.
Pull all comments from our 3 most-viewed campaign posts and surface the most common questions, purchase intent signals, and any negative sentiment we need to address.
Analyzed 12,400 comments across 3 posts. Purchase intent: "Where can I buy this?" appeared 2,140 times. Top question: "Does it work on [skin type]?" (843 mentions) — recommend creator FAQ follow-up. Negative sentiment: 4.2% — mostly about shipping times (not product). Positive: 81% — flavor/texture praise dominant.
ToolRouter get_comments
Total comments analyzed
12,400 across 3 posts
Top purchase intent phrase
"Where can I buy this?" — 2,140 mentions
Top question
"Does it work on [skin type]?" — 843 mentions
Negative sentiment
4.2% — shipping time complaints
Positive sentiment
81% — flavor/texture praise dominant
Ready-to-use prompts
Discover TikTok creators
Find TikTok creators in the fitness and gym culture niche with 100K–1M followers and an average engagement rate above 5%. I need audience demographics (age, gender, location) and any recent brand partnerships in the fitness or sports nutrition space.
Vet Instagram influencers
Research these 8 Instagram accounts for a luxury fashion brand campaign: [handles]. For each: follower count, engagement rate, audience demographics (age + geography), aesthetic consistency, and any previous luxury brand collaborations.
Research viral campaign strategy
Research the influencer marketing strategy behind Gymshark's growth from startup to $1.3B brand. What creator tiers did they use? What briefing approach? What content formats drove the most growth? What can we replicate?
Trending TikTok audio
What are the top 20 trending songs and sounds on TikTok this week? Focus on those gaining the fastest velocity (surge rate) in the lifestyle, fashion, and food categories. I need this for creator briefs going out Monday.
Brand safety screen
Screen these 15 creator accounts for brand safety before signing them for our children's toy brand campaign. Flag: any public controversies, past brand fraud, inappropriate content history, or association with adult content.
Campaign content analysis
Pull the last 30 posts from @creator_handle. Analyze: average views, engagement rate, comment sentiment, which content categories perform best, and how their sponsored content compares to organic content performance.
Category trend briefing
What content formats and topic angles are performing best on Instagram and TikTok in the wellness and supplements space this week? I'm preparing creator briefs for a protein powder launch campaign.
UGC creative brief research
Analyze the comment sections on the top 5 viral TikToks about our product category. What are consumers asking for? What would they most want to see in authentic UGC content? Identify the 3 strongest content angles for creator briefs.
Tools to power your best work
Posts & videos from 10+ platforms
Search creators, tags & posts
Pull comments from social platforms
Compliance ScreeningAML, sanctions, PEP & due diligence investigations
165+ tools.
One conversation.
Everything influencer marketing managers need from AI, connected to the assistant you already use. No extra apps, no switching tabs.
Creator vetting and onboarding
Build and vet a creator roster from discovery through brand safety screening — ready for contract.
Campaign brief development
Research what's working in your category, identify trending formats, and build data-informed creator briefs.
Campaign performance reporting
Pull post performance data, analyze comments, and package insights into a campaign results report.
Frequently Asked Questions
Can I find micro and nano creators with these tools?
Yes. TikTok Creator Analytics, Instagram Insights, and YouTube Channel Research allow you to filter by follower ranges including micro (10K–100K) and nano (1K–10K) tiers. These smaller creators often deliver higher engagement rates and more authentic content for brand partnerships.
How accurate is creator engagement rate data?
Engagement rate data is calculated from publicly available likes, comments, and shares relative to follower count. This is the same data media buyers and agencies use for benchmarking. Note that engagement rates can vary significantly across content types — video vs. static posts.
What does brand safety screening actually check?
Compliance Screening checks names and entities against sanctions lists, PEP databases, adverse media sources, and wanted lists. For creators, this surfaces documented controversies, brand fraud incidents, and reputational flags from credible sources — though it doesn't replace reviewing a creator's content history manually.
Can I track campaign content performance after posting?
Yes. Social Media Content and Social Media Comments let you pull metrics and comment data from creator posts after publication. Use this for post-campaign reporting and to identify which content angles performed best for future brief optimization.
How do I brief creators on trending audio for TikTok?
Trending Audio gives you a ranked list of the fastest-rising songs on TikTok by surge rate. Include your top 3–5 recommended audio tracks in creator briefs each campaign cycle, giving creators the option to pick the most natural fit for their content style.
Give your AI superpowers.
Get started for free
Works in Chat, Cowork and Code