Google Business Profile lets AI agents manage any Google Business Profile (formerly Google My Business / GMB) you own. Connect once, then point an agent at the work: replying to reviews, posting updates, fixing hours, answering customer questions, swapping photos, and pulling the same impressions, calls, and direction-request data your SEO consultant emails over once a month.
Local SEO is mostly maintenance — exactly the kind of work AI agents do best. Most agencies "managing your Google profile" run a checklist: post once a week, reply to every review within 48 hours, keep hours accurate, swap a photo each season, watch for new questions. This tool gives an agent the same surface area, plus the metrics view, so the work happens automatically.
What you can do
- Discovery — list_accounts, list_locations, list_categories (find the right gcid before changing categories)
- Profile — get_profile, update_profile (hours, phone, address, description, categories, service area, special hours, labels in one call)
- Reviews — list_reviews, reply_to_review (post, edit, or delete the owner reply)
- Posts — list_posts, create_post (Standard / Event / Offer / Alert with image and CTA), delete_post
- Photos — list_photos, upload_photo, delete_photo
- Insights — get_insights (impressions, calls, directions, website clicks, conversations, food orders), list_search_keywords (the actual queries customers typed to find you)
- Place Actions — list_place_action_links, upsert_place_action_link (the "Book", "Order online", "Reserve a table" buttons in Search and Maps)
Who it's for
Local-business owners who want their AI assistant to handle the boring parts of local SEO. Agencies running profile management at scale. Solo operators replacing the agency that only manages their Google profile.
How to use it
- Connect the Google account that owns the Business Profile — only the Business Profile permission is requested
- Run list_accounts then list_locations to find the location_id
- Day-to-day: list_reviews + reply_to_review, create_post for weekly updates
- End of month: get_insights for the report
Heads-up
Google requires a one-time approval of any app using the Business Profile API. Until that lands, the tool works only for whitelisted test users. Approval typically takes 2–6 weeks.
