Facebook Ad Library Search searches Meta's Ad Library for Facebook and Instagram ads by keyword. Filter by country, active or inactive status, media type and date range, and get each ad's copy, media, advertiser and reach data.
The Ad Library shows every ad running on Meta's platforms, but browsing it by hand is slow. This tool lets you pull ads for any keyword in one call, so you can see how a whole category advertises, find winning creatives and spot new competitors.
What you can do
- Search Facebook and Instagram ads by keyword or exact phrase
- Filter by country, status, media type and date range
- See ad copy, images, videos and advertiser details
- Sort by impressions to find the most widely shown ads
- Page through large result sets with the cursor
Who it's for
Performance marketers, media buyers and creative strategists researching ads, and founders sizing up how competitors advertise.
How to use it
- Call search_facebook_ads with a keyword such as a product or offer
- Add country, status or media_type to narrow the results
- Pass the cursor back to load more, then study the hooks and offers that repeat
Getting started
Pass a keyword like running shoes to search_facebook_ads. Results default to active ads in all countries.
