How to Audit URL Structure with ChatGPT
Analyze URL structure with ChatGPT and ToolRouter. Optimize site architecture for search engines.
Tool
ChatGPT analyzes your URL structure and explains how it affects both search engines and users. It identifies patterns like excessive depth, inconsistent naming, or parameter-heavy URLs, then generates a restructuring proposal with redirect rules that maintain your existing rankings while improving URL clarity.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
Steps
Once connected (see setup above), use the Site Crawler tool:
- Ask: "Crawl mysite.com and analyze the URL structure for SEO issues"
- ChatGPT presents the URL hierarchy with flagged problems
- Request: "Propose a cleaner URL structure for our site"
- Get a restructuring plan with redirect mappings
Example Prompt
Try this with ChatGPT using the Site Crawler tool
Audit the URL structure of mysite.com. Which URLs are too long, too deep, or poorly named?
Tips
- ChatGPT can explain URL best practices for teams planning a site redesign
- Ask for URL naming conventions your team should follow going forward
- Request examples of well-structured URLs from similar sites in your industry